It has a shot. The PTA will drop a lot, but I don't see it being lower than $2000 when it's expanding into so many new markets. Should get $3-4M.

hmm, im not convinced. Whilst i do believe that Coach Carter will pull in good numbers i think that Friday Night Lights not only had a powerhouse of marketing, with slots strategically placed during games, but also it had a good , gritty and pretty different campaign from most sport movies. Wheras Carters trailer is far too bland right now.

$15m-20m seems reasonable, but anything further i feel may be out of reach due to weaker marketing than the other releases out right now.

Still that said the early screenings sales have been very promising.

How has the marketing been weak? It seems like more often then not when I flip by MTV there's a Carter ad. And the review are getting better and better. They might end up better then Friday Night Lights. That was 81% fresh with an average rating of 7.1. Right now Carter's at 7.0 even, and 75% RT, but one of the "bad reviews" gave it three stars and seemed far more positive then not, which would give it 88% on RT. Or, if you want to just not count it as it could I guess somewhat go either way, that's still 85%. As said, Carter's cast is much bigger with Samuel L. Jackson (Rob Brown and Ashanti may not ring big names on WOKJ, but they're pretty bad in the urban market, ESPECIALLY Ashanti). With some damn good songs in it's soundtrack to serve as free advertiesing, I think that this could be Paramount's next Mean Girls per se.

man, i totally forgot that this weekend is Martin Luther King weekend. This means chances are even better for Elektra and Coach Carter.

If Coach pulls in Varisty Blues high PTA then its in for a $17m ish 3-day.
if Elektra has around $8,600 per site then thats $26.8m - for a $30m 4-day
if it has $7,600 per site then thats around $23.7m
if it has $5,300 per site [like Catwoman did on a non holiday weekend] then thats $16.6m

I'll be shocked if this does a Catwomen opening and total. Seriously.

And to think, you called me a Jennifer Garner fanboy. Hypocrit I didn't say anything about the reviews. And Since when did Samuel L Jackson become a titlename puller again? Sure hes a cool, much loved actor - but hes not a huge box office superpower, and id say on stature hes equal in terms of sellability to Billy Bob Thornton despite his superior rooster.

You know you can invest as much, but if those advertisements make it look generic or bland then they have little or sometimes detrimental effect. And while i have no doubt Coach Carter will do well - the ads just didn't have the impact of "Friday Night Lights" which was successful in turning what seemed to be a tired idea into something different.

As will I, the buzz on imdb is "Elektra is primed to be more enduring than Daredevil and way less of a year's worst contender than Catwoman. In fact, this looks to be the strongest movie for the month of January. Director Bowan, who makes good cheese, has encircled his heroine with a satisfying cast, including Terence Stamp as Stick and Will Yun Lee as the ninja assassin Kirigi. The trailer's tight and the marketing is in full effect"

The buzz in general is that this movie is going to be WAY better than Catwoman even if its quite bad.

Also this review from IMDB from a user

"My wife and I went to the premiere of Elektra last night at the Palms in Las Vegas. The show was definitely action packed and showcased Jen Garner's strong physical and acting ability. I thought this might be just another "kung fu" type of flick but I was pleasantly surprised that there was a good story line, some romance, and (of course) plenty of action scenes that were well crafted and interesting.

The supporting case was strong and good cross section of "evil" people. We particularly liked the effect when the bad guys were defeated. The crowd that we saw the movie with definitely liked the film.

You should take a look at this one when it comes out next Friday, January 14th.

"

Other early reviews from premiere "atendees" is that this is a fun action film thats generally better than expected, with good character development and action sequences.

Actually on the contrary, I think everyone is heavily underpredicting WHITE NOISE and I see this at at least #3 with Elektra at #1(Good God) Meet the Fockers at #2 and WHITE NOISE #3 with less than a 50% drop.. Most movies drop in their 2nd weekend, 50-60% and I see WHITE NOISE holding interest over Coach Carter and Elektra(Which the previews have done absolutely nothing for me).. I see WHITE NOISE Making about, Hmmm 15-17 Million next weekend.. Will see but I was right about Lemony Snickets drop in it's 2nd weekend and you all laughed so think about that??

A broken clock is always right twice a day.

A broken clock is always right twice a day.

[-(

White Noise should drop around 45-50% this weekend, similar to last years The Forgotten.

White Noise has had pretty awful word of mouth - films like "The Grudge" had a substantial amount of people calling it terrifying wheras the verdict on White Noise is quite the opposite.

But it is a holiday frame so.....

I'll do the TOP 5 for now...

1. Elektra - $22.9 million
2. Meet the Fockers - $20.3 milion
3. Coach Carter - $16.7 million
4. Racing Stripes - $16.2 million
5. White Noise - $13.9 million

Top 5
---

1. Elektra: $26.5 million
2. Meet the Fockers -- $17.8 million
3. Racing Stripes -- $17.0 million
4. Coach Carter -- $13.5 million
5. White Noise -- $13.0 million

Actually, I saw Elektra myself, and it's not nearly as bad as Catwoman (which was painful to watch). Sure, there are some cheesy moments and dialogue, but to me, it looks like a "Smallville" version of the character with that type of WB story and writing and actually, the effects and action really weren't that bad. I actually enjoyed it enough that I would see it again if given the opportunity. Better than Daredevil and Blade: Trinity, MUCH better than Catwoman and The Punisher and Hulk, but not quite up there with Spider-Man 2 or X2.

great Another good crowd reaction report. The responses from those who claim to have attended the premiere screenings at Palms say it exceeded their expectations

Damnit, theyve moved it back to 21st January in the UK, meaning i have to wait longer

Most reactions so far seem to be the same. It's a good superhero movie (better than Catwoman) but not the best.

This looks good for Elektra. \:D/

Carter - $26m

Fockers - $12m

Elektra - $14m

Company - $12m

Stripes - $11m

Noise - $9m

Based on the generally lukewarm... okay, on the terrible reception Elektra seems to be getting, I think it will be based SOLELY on Jennifer Garner to carry this. If she's not a certified star (like I would hope she is), it will probably succumb to Fockers or one of the new releases.

Terrible reception? I only see the terrible reception on this site. The general public is soon to be determined.

No matter what Elekatra's opening weekend is, it is bound to drop more than 63% next week. Im going as high as 67% \:D/

Well...

the higher it opens, the more it'll drop. That is, assuming the lowest it'll go is $15m. If it ONLY opens to, say, $10m, it's bound to drop more since theatres will drop its screen count. Also, such a low opening will illustrate a lack of interest on the audience's part...

Why would Elektra drop over 63% when Catwoman dropped that much and was the most trashed movie of the year?

While I don't think Elektra will decline by 63%, it will be coming off a holiday weekend. That won't help it much.