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Levy
Golfaholic
Joined: Wed Jan 05, 2005 2:06 pm Posts: 16054
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 House of Flying Daggers: Why Limited?
Hero had an opening of 18 Million Dollars, yet the studio burns HOFD in limited release. Can anyone explain me, why they didn't invest in marketing and pushed it into 2000 theatres like Hero? I think that is just a bad release strategy...
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Sun Jan 09, 2005 1:32 pm |
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sako
Indiana Jones IV
Joined: Sun Oct 17, 2004 6:07 pm Posts: 1684
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I believe that it is going wide this month. I'm not sure why it started as a limited release though.
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Sun Jan 09, 2005 1:34 pm |
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Levy
Golfaholic
Joined: Wed Jan 05, 2005 2:06 pm Posts: 16054
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sako16 wrote: I believe that it is going wide this month. I'm not sure why it started as a limited release though.
Yeah, but with a per theatre average of $4,500 in limited release the plan probably backfired
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Sun Jan 09, 2005 1:43 pm |
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sako
Indiana Jones IV
Joined: Sun Oct 17, 2004 6:07 pm Posts: 1684
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Levy wrote: sako16 wrote: I believe that it is going wide this month. I'm not sure why it started as a limited release though. Yeah, but with a per theatre average of $4,500 in limited release the plan probably backfired
Well it did pass 5m 
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Sun Jan 09, 2005 1:45 pm |
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Samweis Gamdschie
Cream of the Crop
Joined: Tue Oct 12, 2004 2:35 pm Posts: 2077 Location: At the edge of reality
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Hero had Jet Li, House of Flying Daggers had nothing...
:???:
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Sun Jan 09, 2005 1:46 pm |
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Levy
Golfaholic
Joined: Wed Jan 05, 2005 2:06 pm Posts: 16054
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Samweis Gamdschie wrote: Hero had Jet Li, House of Flying Daggers had nothing...
:???:
It's all about the marketing. From the director of Hero would be enough to sell it, throw in a few of the gorgeous motives from the movie and you easily can make 10 Million on opening weekend, especially with no competition...
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Sun Jan 09, 2005 1:49 pm |
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Neostorm
All Star Poster
Joined: Sat Oct 16, 2004 2:48 pm Posts: 4684 Location: Toronto
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I agree. And House of Flying Daggers Has Zang Zi Yi, and it is also a much bettter film htan Hero (IMO)
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Sun Jan 09, 2005 2:50 pm |
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zingy
College Boy Z
Joined: Mon Oct 11, 2004 8:40 pm Posts: 36662
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I wish they would expand it. I really want to see it.
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Sun Jan 09, 2005 2:54 pm |
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sako
Indiana Jones IV
Joined: Sun Oct 17, 2004 6:07 pm Posts: 1684
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neostorm wrote: I agree. And House of Flying Daggers Has Zang Zi Yi, and it is also a much bettter film htan Hero (IMO)
ZiYi Zhang is also in Hero
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Sun Jan 09, 2005 2:59 pm |
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Heinrich Himmler
Cream of the Crop
Joined: Sat Oct 16, 2004 5:17 pm Posts: 2716 Location: Berlin, Germania
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imo, hero is a much better film than hofd.
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Sun Jan 09, 2005 3:07 pm |
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Levy
Golfaholic
Joined: Wed Jan 05, 2005 2:06 pm Posts: 16054
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Joseba B-Loki wrote: imo, hero is a much better film than hofd.
So the ditributor asked you and decided to do only a limited release? Now I understand :wink:
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Sun Jan 09, 2005 3:13 pm |
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