Good numbers all around. Great for Rat, well deserved. I don't think that BOM has stupid policy, Monday is Monday, Tuesday is Tuesday, it's quite simple. I still say 62m 3-day OW for TF and 120-124m 6-day.

I'm almost sure that the difference between the 8.1 mil and the 8.8-9.0 mil reported as actuals, is the midnights.

Good for Transformers, but obviously it doesn't hold up with the hugely hyped ones like Pirates or ROTS. It'll be somewhat less frontloaded than them, of course, but it WILL drop harshly on Wednesday and drop again on Thursday and it will not "explode" on Friday. In fact, I expect Tue to remain its biggest day (if you count Monday towards it, if not, it could be close). Should be around $36-39 million for Tue + Mon, whereas, I expect no more than $25 million on Friday.

For Ratatouille this is EXCELLENT. I'm not sure, but WoM might be the best of all Pixar flicks so far. Maybe The Incredibles had better WoM, but this is at least close and more child-friendly it seems. By now, I certainly expect a $30+ million second weekend. By the end of the second weekend, it'll be well past the $100 million mark, residing somewhere in the $105-115 million range. Harry Potter will hurt it, but no more than PoA hurt Shrek The Third. What especially favors Ratatouille is the fact that we won't have another animated flick for quite a while. I see the total gross definitely being at $195+ million right now, with $215-230 million being a good possibility.


Live Free or Die Hard is certainly a winner. We are looking at $110+ million domestically and possibly $400+ million worldwide here.


1408 seems to be rebounding as well. I am still hoping at $70+ million, though $65-70 million seems like the more likely range right now.


If not for Ratatouille, I believe Surf's Up could have done much better. Now it'll have to settle for around $60 million.


La Vie En Rose is enjoying a seriously good run for a foreign language flick. I could see it breaking the $10 million barrier if the distributor plays its cards right.

Finding Nemo still has the best WOM of Pixar films. It's just so family friendly and really beloved by kids. It also didn't suffer a 40% drop until week 12.

For a large part of its run it did not have big direct competition.

The Incredibles had National Treasure ($170+ million hit), The Polar Express ($170+ million hit), Spongebob (quite big in its opening) and Christmas with the Kranks all within the first weeks of its release. If not for all those, it would have cruised past $300 million despite a less child-friendly theme than Finding Nemo.

Yeah, I completely agree as overrated as I think it is. I was at an aquarium a couple weeks ago, and 5 kids in a row came with their parents to a tank and said something to the effect of "hey it's nemo!"

The Incredibles was far more hyped though. Mostly because of Nemo.

Yeah, but it only dropped 28% on it's second weekend (Nemo 34%) despite The Polar Express opening that weekend.

It's second weekend was greatly inflated by Victoria's Day, hence the much bigger drop on it's third frame.

A 23m opener will do little to a film coming off a 70m weekend. It also had veteran's day to help the hold.

Victoria's Day? Is that Veteran's Day in Canadian?



How much effect would have it had, though? 5%? 10%?

Ummm did everyone forget Toy Story existed

That had revolutionary WOM.

Veteran's day? Maybe 10%.

I meant to put Veteran's Day, stupid me.

Well, in comparison, Chicken Little managed to drop just 21% thanks to Veteren's Day, despite facing competition from Zathura.

Well, he is right, you know. The sequel had great WOM too. Monsters, Inc. had great WOM.

That's Pixar, folks.

If the numbers remain the same for TF (8.1, BOM and 8.8, All others) I think this means 8PM shows absolutely kills midnight showings. If that 700K difference is midnight showings.

Great numbers for both Transformers and Ratatouille (yayyyyyyyy!)

But still, the hype might have affected The Incredibles' opening, but the legs should have been affected negatively due to frontloading resulting from the hype. Without Veteran's Day, it probably would have dropped 34-35%, the same as Nemo, despite more hype AND a $23 million opener targeting the same demographics.

Not to say Finding Nemo had anything other than amazing WoM, but from my perception I would call The Incredibles' slightly better.

Yeah but The Incredibles also came out in the holiday season. This is a merry go round. My two cents, Nemo had better WOM. It was THE movie of the year.

Oh, and Transformers... good, but you know, "only" WOTW numbers.

Over the years, more people (kids especially) remember Finding Nemo over The Incredibles. I think Nemo had better word-of-mouth overall.

I would say though that the summer weekdays increase the drops during the first couple weeks. With schools in family films tend to have better drops (at least at first).