Monday Numbers - TF $8,801,025
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zingy
College Boy Z
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 Quote: In what is looking to be a bountiful box office transformation, DreamWorks and Paramount's "Transformers" made an estimated $8.8 million in its early debut Monday evening, beginning with the 8 p.m. showing.
Action tentpole, directed by Michael Bay and based on the Hasbro toy robot line, officially opens today on 4,011 screens. Paramount has not yet said how many screens the film played on Monday night.
Par is trying to maximize the July Fourth holiday frame, since Independence Day itself has not traditionally been a huge movie-going day.
"Transformers" wasn't the only pic Monday benefiting from the fact that many people have the day off from work or are looking for things to do with their kids over the holiday.
Disney-Pixar's "Ratatouille," which debuted at No. 1 over the weekend, made an estimated $7.5 million Monday (studios will have more accurate figures later on Tuesday.) Fox's crowd-pleasing actioner "Live Free or Die Hard" took in around $4.3 million.
Paramount and DreamWorks are working hard to manage expectations for "Transformers," exec produced by Steven Spielberg and starring Shia LaBeouf, although estimates are that the pic will certainly cross the $100 million for the six and a half day opening. Just how much higher is the bigger question.
On Memorial Day, Disney's "Pirates of the Caribbean: At World's End" also slipped into theaters the night before its official opening, making an estimated $13 million in ticket sales. It compares Transformers $8.8m to Pirates $13m, so it does indeed look like just the pre-midnight showings are counted as Monday and midnight is towards Tuesday.
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| Tue Jul 03, 2007 2:24 pm |
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Thegun
On autopilot for the summer
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67% of what AWE made, if it kept that up, the weekend would be 76 million. Though with it being Monday, not Thursday, and Summer leading to smaller increases. I'd say Transformers is looking like it will be close to the 65 milllion WOTW made for the 3day, maybe a little less.
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| Tue Jul 03, 2007 2:31 pm |
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snack
Extraordinary
Joined: Mon Oct 18, 2004 9:18 pm
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SBD:
1. TRANSFORMERS PARAMOUNT 4,011 8,880,000 2,214 n/a 8,880,000 Not sure about this yet. Hopefully, it bodes well
2. RATATOUILLE BVI 3,940 7,560,000 1,919 n/a 53,945,000 EXCELLENT! Finally WOM is kicking in
3. LIVE FREE OR DIE HARD 20TH CENTURY FOX 3,408 4,205,000 1,234 n/a 52,922,000
4. EVAN ALMIGHTY UNIVERSAL 3,636 2,150,000 591 -45% 62,747,125 Why is this holding at all?
5. 1408 MGM 2,733 1,560,000 571 -44% 42,096,034
6. FANTASTIC FOUR: RISE OF THE SILVER SURFER 20TH CENTURY FOX 3,424 1,185,000 346 -51% 116,052,632
7. KNOCKED UP UNIVERSAL 2,686 1,080,000 402 -29% 123,405,335
8. OCEAN'S THIRTEEN WARNER BROS. 2,903 790,000 272 -45% 102,911,028
9. PIRATES OF THE CARIBBEAN: AT WORLD'S END BVI 2,162 745,000 345 -25% 296,406,588
10. SICKO LIONS GATE 441 605,000 1,372 4,554% 5,025,000 Could be doing better
11. EVENING FOCUS FEATURES 977 535,000 548 n/a 4,060,000
12. SHREK THE THIRD DREAMWORK 2,066 410,000 198 -50% 314,161,439 DIE!
13. SURF'S UP SONY 2,503 375,000 150 -64% 54,230,679
14. NANCY DREW WARNER BROS. 1,932 375,000 194 -53% 21,598,406
15. MIGHT HEART, A PARAMOUNT 1,350 200,000 148 -49% 7,152,971
16. VIE END ROSE, LA PICTURE HOUSE 142 85,000 599 -11% 5,036,000 How is this doing so well? We get so many amazing foreign films that do no business while this mediocre one is doing very well
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| Tue Jul 03, 2007 2:36 pm |
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Rev
Romosexual!
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Magnus wrote: I'm 99% sure that Transformers number is JUST from pre-midnight. I hope it is.
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| Tue Jul 03, 2007 2:55 pm |
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Mannyisthebest
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it should fall big on WED then explode on thrusday.
I will likely see it Friday.
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| Tue Jul 03, 2007 3:05 pm |
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mdana
Veteran
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Not sure what is going on with Sicko. SBD's numbers for it have been lower than BOM's so maybe it improves. AIT dropped more its fourth weekend, but its fifth weekend was more comparable to the calender for this weekend and it only dropped 23%, but that was the day before the 4th. F 9/11 dropped much better too.
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| Tue Jul 03, 2007 3:17 pm |
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Bryan_smith
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Holy Fuck for Ratatouille! It's going to have a banner week!
And great for Transformers as well... it's going to rok this week!
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| Tue Jul 03, 2007 3:22 pm |
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Biggestgeekever
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| Tue Jul 03, 2007 3:33 pm |
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Bryan_smith
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Magnus wrote: Mannyisthebest wrote: it should fall big on WED then explode on thrusday.
I will likely see it Friday. I don't think it will explode on Thursday. I think it will fall big on Wed, fall more on Thurs, and then explode on Friday. Quack Quack Quack....
I really think that given the bizarre realease date, everyone (both people wanting this to do well and those not) wait a couple of days to see Mon-Fri numbers before declaring it increadibly frontloaded, or going to make 400 million dollars, because at this point, there is no way of knowing just by the Mon, Tue, Wed numbers, because the holiday messes it up!
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| Tue Jul 03, 2007 3:34 pm |
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xiayun
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BOM numbers. $8.1m for Transformers.
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| Tue Jul 03, 2007 3:36 pm |
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mark66
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| Tue Jul 03, 2007 3:37 pm |
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El Maskado
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Does anyone know at what time did Matrix Reloaded started having their thursday opening? 8 or was it 10?
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| Tue Jul 03, 2007 3:37 pm |
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Biggestgeekever
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I wonder if the extra 780k may have been for shows after midnight?
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| Tue Jul 03, 2007 3:38 pm |
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mark66
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Roid wrote: Does anyone know at what time did Matrix Reloaded started having their thursday opening? 8 or was it 10? 10pm
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| Tue Jul 03, 2007 3:39 pm |
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snack
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Biggestgeekever wrote: I wonder if the extra 780k may have been for shows after midnight? That's what I was thinking.
Oh well, hopefully people really didn't know about Tuesday. WOM will be amazing....
Speaking of WOM...I'm so happy for Ratatouille.
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| Tue Jul 03, 2007 3:41 pm |
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Biggestgeekever
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Magnus wrote: Biggestgeekever wrote: I wonder if the extra 780k may have been for shows after midnight? It had to have made more after midnight. Two showings for the midnight were sold out at my theater. No way it just made 780k at midnight. Though maybe my theater was just different than other theaters. Well, unlike with Pirates, these 8pm sneaks were on a night when school was out and when many people have the next day off. 8-11pm shows could have definetely absorbed most of the demand on monday.
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| Tue Jul 03, 2007 3:41 pm |
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El Maskado
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Magnus wrote: Biggestgeekever wrote: I wonder if the extra 780k may have been for shows after midnight? It had to have made more after midnight. Two showings for the midnight were sold out at my theater. No way it just made 780k at midnight. Though maybe my theater was just different than other theaters. . DW accountants at their job again? Sort of like the uncalculated Shrek the Third thursday #s
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| Tue Jul 03, 2007 3:42 pm |
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Bryan_smith
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Ratatouille could make 10 million on both Tuesday and Thursday... the holiday will keep it from that number on Wednesday...
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| Tue Jul 03, 2007 3:47 pm |
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xiayun
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If Ratatouille follows Shrek's daily pattern from 2001 (the last time July 4th was on Wednesday), Ratatouille will have $7.1m on Thursday. It should be higher since Shrek lost theaters against 2 Wednesday openers, and then a 40% Friday increase will put it at over $10m and a $33-35m weekend.
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| Tue Jul 03, 2007 3:47 pm |
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Box
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OMG that would be amazing. And so so so well deserved!!!
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| Tue Jul 03, 2007 3:49 pm |
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Biggestgeekever
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Bryan_smith wrote: Ratatouille could make 10 million on both Tuesday and Thursday... the holiday will keep it from that number on Wednesday... Well, the last time 4th of July fell on a wednesday, multiple films saw increases over 10% (Shrek increased over 25%), and this was despite two openers combining for about 18mil. I think films will see increases this year as well, since there is no opener this year on the 4th of July.
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| Tue Jul 03, 2007 3:49 pm |
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Biggestgeekever
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xiayun wrote: If Ratatouille follows Shrek's daily pattern from 2001 (the last time July 4th was on Wednesday), Ratatouille will have $7.1m on Thursday. It should be higher since Shrek lost theaters against 2 Wednesday openers, and then a 40% Friday increase will put it at over $10m and a $33-35m weekend. That would be an amazing hold if it got to 35mil, I think the best second weekend drop for any Pixar film ever. 
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| Tue Jul 03, 2007 3:50 pm |
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Bryan_smith
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xiayun wrote: If Ratatouille follows Shrek's daily pattern from 2001 (the last time July 4th was on Wednesday), Ratatouille will have $7.1m on Thursday. It should be higher since Shrek lost theaters against 2 Wednesday openers, and then a 40% Friday increase will put it at over $10m and a $33-35m weekend. It's so hard to compare it to Shrek though, as it did lose theatres, but also because Shrek was over a month old at that point...
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| Tue Jul 03, 2007 3:51 pm |
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Bryan_smith
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an just a note that people might enjoy...
Up here in Canada, a theatre chain called Famous Players has cheap night on Tuesday nights...
They regularly charge 10$ for an adult, but on Tuesday nights they charge $4.20 . Funnily enough, they are still doing it today for Transformers opening day.... my friends all got their tickets this morning, and they paid four dollars and twenty cents for them....
I wonder how dreamworks feels about this 
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| Tue Jul 03, 2007 3:55 pm |
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Bryan_smith
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Magnus wrote: xiayun wrote: If Ratatouille follows Shrek's daily pattern from 2001 (the last time July 4th was on Wednesday), Ratatouille will have $7.1m on Thursday. It should be higher since Shrek lost theaters against 2 Wednesday openers, and then a 40% Friday increase will put it at over $10m and a $33-35m weekend. Shrek is a great example to use. I see the following breakdown for Rataouille: Mon: 7.55m Tues: 9.4m (25% increase) Wed: 11.8m (25% increase) Thurs: 7.1m (40% drop) Fri: 10.3m (45% increase) Sat: 13.4m (30% incrase) Sun: 10.7m (20% drop) 2nd weekend: 34.4m (27% drop) Total after 10 days: 117.3m If that is indeed it's total after 10 days, it would all but guarentee that this passes 200 million total..
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| Tue Jul 03, 2007 3:57 pm |
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