Weird is they started presales for early imax shows for 6/23 couple of days ago at few theaters and it sold like half the tickets. May be there is some demand as Kosinski did direct Maverick and this looks fun.

It's literally endorsed by F1 and the trailer will be playing during every major race so it's smart of them to start presales early. There's a lot of fans who will watch it. Whether it gets the broader mainstream audience will determine what the cap is.

It's heavily marketed in F1 circles. I was at the F1 Grand Prix this weekend and the awareness of the film (and IMAX release) is high. It will perform particularly well among the new Drive To Survive fans more so than old timers like myself but I'll opt to see it in IMAX as well.

F1 has a huge female fanbase so I doubt they'd counter something like Wicked.