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Flava'd vs The World
The Kramer
Joined: Sat Oct 23, 2004 11:36 am Posts: 25344 Location: Classified
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 Is May 2015 too heavy on female films?
I know we always say that more female-centric should be released in summer, and the numbers back it up. May 2015, however, seems to be an overcorrection to past performances and The Avengers dominance in 2012. You have a Carey Mulligan drama opening directly against it, which is fine counter programming. After that things start to get a little crazy. The next week has a buddy action movie starring Reese Witherspoon and Sofia Vergara up against Mean Moms, the kinda-sorta Mean Girls reboot starring Jennifer Aniston. The week after sees the debut of Pitch Perfect 2, something that every chick seems to love, and men pretend to like to impress females. The week after is the new Paul Feig spy comedy, starring Melissa McCarthy . Feig has had two highly crowd pleasing female-centered films, Bridesmaids and The Heat, and it's likely that Spy will make it 3/3. May then closes with a Cameron Crowe movie going against Insidious 3 ... which has replaced Patrick Wilson with a teenage girl.
And that's just the movies that girls will make up the majority of the audience. Contrary to popular belief, girls also love The Avengers. Why not? Marvel is awesome. It's also very likely that Tomorrowland will appeal to females, since it has a sorta father figure + magical daughter thing going on.
Surely something needs to be done or all these films (sans Avengers) will canabalize each other. If things stay the same, Mad Max will be the only man at a clam bake. That could lead to a huge overperformance. I say that moving Mean Moms and Insidious 3 will at least keep things reasonable, but Spy might need to move too if it wants to maximize its potential. June 12th has Jurassic World vs Entourage, surely there is room for some X chromosomes in there.
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Thu Oct 23, 2014 2:43 pm |
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TServo2049
The Incredible Hulk
Joined: Sat Apr 06, 2013 8:17 pm Posts: 572
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 Re: Is May 2015 too heavy on female films?
Mean Moms doesn't actually have a release date anymore. It was pulled out of its May slot a few months ago.
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Thu Oct 23, 2014 3:16 pm |
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Chippy
KJ's Leading Pundit
Joined: Tue Oct 12, 2004 4:45 pm Posts: 63026 Location: Tonight... YOU!
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 Re: Is May 2015 too heavy on female films?
No such thing as too many females, if yaknowwhatimsayinnnnnn
_________________trixster wrote: shut the fuck up zwackerm, you're out of your fucking element trixster wrote: chippy is correct
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Thu Oct 23, 2014 3:22 pm |
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Libs
Sbil
Joined: Tue Oct 12, 2004 3:38 pm Posts: 48678 Location: Arlington, VA
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 Re: Is May 2015 too heavy on female films?
I don't think the Mean Moms movie is moving forward, at least yet. You can scratch that one off.
We all know Pitch Perfect 2 is gonna slay everything else though. #acascuseme
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Thu Oct 23, 2014 3:28 pm |
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Dr. Lecter
You must have big rats
Joined: Sat Oct 16, 2004 4:28 pm Posts: 92093 Location: Bonn, Germany
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 Re: Is May 2015 too heavy on female films?
I am looking forward to Pitch Perfect 2.
_________________The greatest thing on earth is to love and to be loved in return!
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Thu Oct 23, 2014 3:31 pm |
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Chippy
KJ's Leading Pundit
Joined: Tue Oct 12, 2004 4:45 pm Posts: 63026 Location: Tonight... YOU!
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 Re: Is May 2015 too heavy on female films?
After looking at the schedule... WTF. The only thing worth anything between Ultron and Jurassic World is Tomorrowland. Who the hell scheduled 2014 May... and then scheduled 2015 May?!
We had Spider Man, Neighbors, Godzilla, XMen, Maleficent, Fault, 22Jump, Transformers, Apes, Lucy and Guardians almost all back-to-back-to-back-to-back-to-back-to-back-to-back-to-back-to-back-to-back-to-back weeks.
Next year it's Avengers, ..., Pitch Perfect?, Tomorrowland, ..., Jurassic World, Inside Out, Ted 2, Terminator, Minions, and Ant-Man. May looks really weak. I'm fine with spreading movies out... but goodness.
_________________trixster wrote: shut the fuck up zwackerm, you're out of your fucking element trixster wrote: chippy is correct
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Thu Oct 23, 2014 3:37 pm |
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Algren
now we know
Joined: Tue Oct 19, 2004 9:31 pm Posts: 68320
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 Re: Is May 2015 too heavy on female films?
Yep, too many bitch-ass female films.
_________________STOP UIGHUR GENOCIDE IN XINJIANG FIGHT FOR TAIWAN INDEPENDENCE FREE TIBET LIBERATE HONG KONG BOYCOTT MADE IN CHINA
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Thu Oct 23, 2014 6:41 pm |
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publicenemy#1
Extraordinary
Joined: Tue Oct 12, 2004 12:25 am Posts: 19406 Location: San Diego
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 Re: Is May 2015 too heavy on female films?
Eh, it doesn't look too bad. At least it's not like May 2014 where too many huge films were released at one time and ultimately none of them did over 250 million. They could move something on June 5 though.
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Thu Oct 23, 2014 6:49 pm |
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Dr. Lecter
You must have big rats
Joined: Sat Oct 16, 2004 4:28 pm Posts: 92093 Location: Bonn, Germany
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 Re: Is May 2015 too heavy on female films?
I can't blame the studios. Look at what happened to the films released after The Avengers in May 2012...
_________________The greatest thing on earth is to love and to be loved in return!
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Thu Oct 23, 2014 6:49 pm |
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MadGez
Dont Mess with the Gez
Joined: Sun Oct 24, 2004 9:54 am Posts: 23331 Location: Melbourne Australia
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 Re: Is May 2015 too heavy on female films?
I always thought this as well. They need to at least move Spy to later in the summer.
The latter half of the summer could have really used Batman vs Superman. It's a shame it moved. Likewise with Assassins Creed leaving the schedule - something like Warcraft would have been a perfect addition.
_________________
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Fri Oct 24, 2014 12:14 am |
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zwackerm
Hold the door!
Joined: Sun Jun 01, 2014 10:26 pm Posts: 21547 Location: West Chester, Pennsylvania
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 Re: Is May 2015 too heavy on female films?
I think Pitch Perfect 2 is fine, as that will skew younger but Spy will definitely kill Untitled's legs.
WTF is that going to get named anyway?
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Fri Oct 24, 2014 4:18 pm |
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Flava'd vs The World
The Kramer
Joined: Sat Oct 23, 2004 11:36 am Posts: 25344 Location: Classified
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 Re: Is May 2015 too heavy on female films?
It will never happen, but I'd be so happy if they released it as Untitled Cameron Crowe Drama. I'd probably give it money just for doing so. I'll never forgive Shark Night for pussing out on that.
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Sat Oct 25, 2014 12:48 am |
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zwackerm
Hold the door!
Joined: Sun Jun 01, 2014 10:26 pm Posts: 21547 Location: West Chester, Pennsylvania
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 Re: Is May 2015 too heavy on female films?
zwackerm wrote: I think Pitch Perfect 2 is fine, as that will skew younger but Spy will definitely kill Untitled's legs.
WTF is that going to get named anyway? I meant the Sofia Vergara Reese Witherspoon movie. But the Cameron Crowe one too.
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Sat Oct 25, 2014 9:22 am |
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Libs
Sbil
Joined: Tue Oct 12, 2004 3:38 pm Posts: 48678 Location: Arlington, VA
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 Re: Is May 2015 too heavy on female films?
Last I heard the Reese Witherspoon/Sofia Vergara comedy was going to be called Don't Mess With Texas but they can't call it that due to licensing issues with the Texas PD or something.
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Sat Oct 25, 2014 9:54 am |
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Mannyisthebest
Forum General
Joined: Wed May 10, 2006 3:53 pm Posts: 8642 Location: Toronto, Canada
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 Re: Is May 2015 too heavy on female films?
May 2015 seems to have as much competition as May 2012.
_________________The Dark Prince 
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Sat Oct 25, 2014 10:38 am |
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zwackerm
Hold the door!
Joined: Sun Jun 01, 2014 10:26 pm Posts: 21547 Location: West Chester, Pennsylvania
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 Re: Is May 2015 too heavy on female films?
May 2012 didn't have so many flops because of The Avengers. It was because they just looked unappealing.
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Sat Oct 25, 2014 10:43 am |
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Mannyisthebest
Forum General
Joined: Wed May 10, 2006 3:53 pm Posts: 8642 Location: Toronto, Canada
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 Re: Is May 2015 too heavy on female films?
I agree and I think there being more female films that don't have a huge budget helps.
I think Tomorrowland will be fine on Memorial day as there is no big 2nd week holdover and the biggest other film will be on its 4th weekend.
_________________The Dark Prince 
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Sat Oct 25, 2014 11:32 am |
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zwackerm
Hold the door!
Joined: Sun Jun 01, 2014 10:26 pm Posts: 21547 Location: West Chester, Pennsylvania
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 Re: Is May 2015 too heavy on female films?
Avengers Age of Ultron will be number 3 come Memorial Day
Week 1- 225 million Week 2- 99 million (-56%) Week 3- 50 million (-49%) Week 4- 32 million (-37%)
As long as it doesn't look as bad as Tammy, Spy should exceed 32 million opening.
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Sat Oct 25, 2014 11:59 am |
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