Showtimes new "Fat Actress" will not only debut on Showtime on March 12th at 10pm, but it will also revolutionise online viewing by debuting at the same time online at tv.yahoo.com

http://today.reuters.com/news/newsArtic ... ESS-DC.XML

Showtime hope to attract viewers into the network this way, and expose Fat Actress further than a marketing budget can stretch. Furthermore Yahoo wil advertise the show premiere too.