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 Crazier Rich Weekend Numbers 
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The Kramer
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Post Crazier Rich Weekend Numbers
Asians obviously the headliner but really nice holds all around.

Crazy Rich Asians - $25m / -6% - $76.8m
The Meg - $13m / -38% - $105.3m
The Happytime Murders - $10m
Fallout - $8m / -25% - $193.9m


Sun Aug 26, 2018 10:47 am
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The Incredible Hulk

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Post Re: Crazier Rich Weekend Numbers
So happy for Blackkklansmen. Lets get those oscar nods Spike.


Sun Aug 26, 2018 12:40 pm
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Extraordinary

Joined: Sun Jul 10, 2005 1:53 pm
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Post Re: Crazier Rich Weekend Numbers
This is probably going to become one of the best box office runs of all time based on initial data. That's the second best hold of any film ever in 2500+ theaters on a normal weekend not impacted by a holiday. Puss In Boots is ahead of it but I believe was impacted by bad weather in its first weekend.

The best comparison I'm seeing so far from two weekends is There's Something About Mary adjusted for inflation:

There's Something About Mary
Weekend 1: $27,159,000/$35,177,500
Weekend 2: $24,786,800 -8.7% $80,850,100

Crazy Rich Asians
Weekend 1: $26,510,140/$35,276,909
Weekend 2: $25,010,000 -5.7% $76,817,947

With a holiday in its third weekend, starting to think $200 m may be the new floor. The most promising figures for breakout watercooler status are the demographic shifts this weekend.

Weekend 1:
Asian 38% with opening day at 44%
Caucasian 41%
Hispanic 11%
African-Americans 6%
Other 4%

Weekend 2:
Asian 27%
Caucasian 48%
Hispanic 13%
African-Americans 9%
Other 3%

Crazy Rich Asians also picked up strength in the South and Midwest vs weekend 1 which was dominated on the coasts. It still hasn't peaked yet as demographics are bringing in new quadrants.


Sun Aug 26, 2018 2:13 pm
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Post Re: Crazier Rich Weekend Numbers
O wrote:
This is probably going to become one of the best box office runs of all time based on initial data. That's the second best hold of any film ever in 2500+ theaters on a normal weekend not impacted by a holiday. Puss In Boots is ahead of it but I believe was impacted by bad weather in its first weekend.

The best comparison I'm seeing so far from two weekends is There's Something About Mary adjusted for inflation:

There's Something About Mary
Weekend 1: $27,159,000/$35,177,500
Weekend 2: $24,786,800 -8.7% $80,850,100

Crazy Rich Asians
Weekend 1: $26,510,140/$35,276,909
Weekend 2: $25,010,000 -5.7% $76,817,947

With a holiday in its third weekend, starting to think $200 m may be the new floor. The most promising figures for breakout watercooler status are the demographic shifts this weekend.

Weekend 1:
Asian 38% with opening day at 44%
Caucasian 41%
Hispanic 11%
African-Americans 6%
Other 4%

Weekend 2:
Asian 27%
Caucasian 48%
Hispanic 13%
African-Americans 9%
Other 3%

Crazy Rich Asians also picked up strength in the South and Midwest vs weekend 1 which was dominated on the coasts. It still hasn't peaked yet as demographics are bringing in new quadrants.


Where do you find the demographic/regional breakdown for Weekend 2?


Sun Aug 26, 2018 3:11 pm
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Extraordinary

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Post Re: Crazier Rich Weekend Numbers
Was in THR weekend box office article on their front page but reported by ComScore


Sun Aug 26, 2018 3:21 pm
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Post Re: Crazier Rich Weekend Numbers
Amazing hold. Brings back memories of MBFGW (romcom, demographically focused, generates good reviews and WOM = large multiplier).

So rare to see 2nd weekend non-holiday dips like this.

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Sun Aug 26, 2018 3:29 pm
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Extraordinary

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Post Re: Crazier Rich Weekend Numbers
CRA now looks to be set for #2 rom com of all time once it passes What Women Want, just behind no less than, MBFGW.

Sometimes it takes a movie like this to completely re-charge an entire genre which hasn't seen many breakouts in a long time.

This past Saturday was also the film's BIGGEST day so far and beat last Saturday. To have its 11th day be its biggest considering this could easily had a rush out factor to it is pretty impressive considering it started wide.


Sun Aug 26, 2018 3:49 pm
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Post Re: Crazier Rich Weekend Numbers
The white % is still low considering Asians are such a small minority in the US, so there's a looot of room for growth. This could do $200m+ total.

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Sun Aug 26, 2018 5:59 pm
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Dont Mess with the Gez
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Post Re: Crazier Rich Weekend Numbers
This is doing even better than some of our high expectations. Amazing hold.

Reminds me most of There's Something About Mary and The Sixth Sense and the baseline numbers are very similar.

MBFGW was a different beast entirely as it somehow kept bubbling away just above the surface.

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Sun Aug 26, 2018 7:45 pm
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KJ's Leading Idiot

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Post Re: Crazier Rich Weekend Numbers
Yeah that hold is just AMAZING. This is shaping up to date have a HUGE run. Would be interesting to see how it unfolds weeks ahead and maintains its status. This year after BP (on a larger scale) we will have a second movie showing great legs. Last year WW, TGS and Jumanji did the same.


Sun Aug 26, 2018 9:19 pm
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Wallflower
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Post Re: Crazier Rich Weekend Numbers
It's really exciting to have a genuine WOM sensation to track at the box office again.

Definitely reminded of The Sixth Sense. Similar opening and second weekend hold. There's a great chance it gets to 200 Million.

I'm also very impressed with Searching. An average of $40,000 in 9 theaters is really great for it. Here I was thinking maybe an $18,000 average but it flew past that.


Mon Aug 27, 2018 2:45 am
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Homo Dperious
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Post Re: Crazier Rich Weekend Numbers
I wasn't sure I'd ever see a hold like that again.


Tue Aug 28, 2018 8:20 pm
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Post Re: Crazier Rich Weekend Numbers
Does this mean anything for A Star Is Born? It's the next major romantic film coming out.

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Tue Aug 28, 2018 11:54 pm
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KJ's Leading Idiot

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Post Re: Crazier Rich Weekend Numbers
I don't think the impact will be on every other romantic film though A Star is Born might still do slightly more if the trailer is played before CRA and the awareness increases but it won't be big enough. CRA should be one of the movies that don't impact the current BO like MBFGW, its not making BIG numbers week-after-week but its consistent enough every week to have a BIG total.


Wed Aug 29, 2018 12:04 am
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Post Re: Crazier Rich Weekend Numbers
A Star is Born is destined to bomb anyway. Won't make $35m!

Go on Chip, "save" this post too. ;) Though not sure why you need to quote it. I'm not going to edit it. Don't give a flying fuck what people on this forum think.


Wed Aug 29, 2018 12:17 am
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