This is getting the movie quite a bit of attention, and it's still based on a bestselling book. The video appears to have been deceptively edited and there's been some heavy pushback from the company that handled the dog (whether that penetrates enough to make a difference, no idea).

FWIW, Deadline says it is tracking in the mid-teens.

It's DOA. Awareness is very high for all the wrong reasons.

Moana is doing a singalong run this weekend. I guess they're still gunning for $250 million?

I wonder which Oscar films are expanding. Arrival, Moonlight, and Hacksaw would probably benefit well. Lion should finally aim for 1,000+ theaters, it could really break out with those six nominations.

Will be fun seeing how much of a boost La La Land gets. We are planning on adding showtimes at the expense of some languishing holdovers.

My theater is finally getting La La Land and Manchester By The Sea. We're also getting a reissue of Arrival. But we're losing Moonlight in the process (but it did not do well here).

The semi-rural two-screen and six-screen theaters near me are both getting it, and they usually only get films if they're in at least 2,500 theaters. So, they must be going extra-wide this week, which is smart.

Arrival is re-expanding into 1,100 theaters. It should get to 100 Million.

Moonlight is finally opening here and it's only two showings daily at 10 AM and 10:30 PM. It's going to make it very difficult for me to get to. Doubtful it's here more than a week. But somehow I have to make it to it.

Why is 10:30pm difficult to get to?

Yay!

All the tracking surveys seem to have A Dog's Purpose at $20M+ this weekend with the most conservative estimates in the high-teens. I guess the controversy isn't having as much of an impact as we thought.

I usually work evenings until 10:00 and my theater is an hour away.

Where do you work? Like, what type of place (not actual name and address)?

I did recently work at a video store but they closed all of the remaining video departments at their stores. Now I'm temporarily working at a fast-food chain specializing in sandwiches . Not planning on this being for too terribly long. First time I've ever worked in the food service industry and it's not my thing. It's just really close to where I live so I spend much less on gas compared to my last job (which was worth it because I loved it).

You work at Subway?! Awesome. I'd love eating Subway every day.

That's another bonus. Free salad or sandwich every shift.

Do you currently have a vacancy in the position of your boyfriend?

Be careful when asking Mike for a footlong...

you're too old for employees of subway

I do lol.

I'd love to officiate Algrens and Mikes wedding.

Subway will cater. I should be able to get a discount.


It looks like the controversy won't hurt A Dog's Purpose too terribly much. It's the #3 ticket seller on MovieTickets.com with 8%. La La Land is #2 with 9% and Split #1 with 12%. DP might actually hit #1 on there by tomorrow I'm thinking.

Resident Evil not being on there at all yet isn't a great sign.

SPLIT - 22.406 MILLION (-44%)
A DOG'S PURPOSE - 18.36 MILLION
RESIDENT EVIL: THE FINAL CHAPTER - 17.5 MILLION
GOLD - 5 MILLION