Haha! But it said they were still being good little consumers and getting videogames and dvd's. The net financial gain for movies probably hasn't dropped as much as we think it has, its just been redistributed in terms of home consumption. Doesn't matter what you do, more and more people are won't leave their house. Now that home systems are practically as good as theatres, unless distributers made audiances wait much longer for dvd releases, that's where the future of movies are, hence the heavy battles over internet downloading, etc. I dunno, I think if a theatre was smart it would actually drop film prices and create more social atmosphere around film going (as an alternative to home viewing). That's what will "save" box office. Not more and heavier marketing. We'fre so bombarded with it we've become desensitized anyways. Better movies wouldn't hurt either.
