[table][row]1[col]The 40-Year-Old Virgin[col]Uni.[col]$1,836,555 [col]-61%[col]-39%[col]2,868[col]$640 [col]$50,404,530 [row]2[col]The Brothers Grimm[col]Dim.[col]$1,370,000 [col]-66%[col]-[col]3,087[col]$444 [col]$16,462,000 [row]3[col]Red Eye[col]DW[col]$972,339 [col]-64%[col]-44%[col]3,091[col]$315 [col]$33,537,338 [row]4[col]Four Brothers[col]Par.[col]$752,583 [col]-68%[col]-40%[col]2,649[col]$284 [col]$56,123,098 [row]5[col]Wedding Crashers[col]NL[col]$620,000 [col]-62%[col]-37%[col]2,737[col]$227 [col]$188,139,000 [row]6[col]The Cave[col]SGem[col]$550,387 [col]-67%[col]-[col]2,195[col]$251 [col]$6,697,681 [row]7[col]March of the Penguins[col]WIP[col]$524,436 [col]-65%[col]-25%[col]2,394[col]$219 [col]$56,419,535 [row]8[col]The Skeleton Key[col]Uni.[col]$487,025 [col]-59%[col]-41%[col]2,784[col]$175 [col]$38,538,985 [row]9[col]Valiant[col]BV[col]$345,000 [col]-69%[col]-43%[col]2,016[col]$171 [col]$12,049,000 [row]10[col]Charlie and the Chocolate Factory[col]WB[col]$344,029 [col]-60%[col]-41%[col]2,005[col]$172 [col]$197,922,851 [row]11[col]Sky High[col]BV[col]$290,000 [col]-66%[col]-36%[col]1,818[col]$160 [col]$55,693,000 [row]12[col]The Dukes of Hazzard[col]WB[col]$288,106 [col]-64%[col]-54%[col]2,891[col]$100 [col]$74,752,251 [/table]

Nice hold for The 40-Year-Old Virgin.

We'll be seeing 200% increases this Friday, possibly.

The lack of replies to this thread, and the lack of activity in this forum, definitely tells me that I'm not alone in being pretty bored with box office stuff right now. Hope that some of you will be getting involved in awards talk, because there aren't any exciting huge blockbuster types on the horizon until Harry Potter, unless Zorro or something else really surprises.

Well, it's the very end of the summer season. The box office is usually at its deadest point of the year right now, so things will start perking up in mid-September.

You think the box office forum will be more active by mid September? I've always seen September as the worst movie period. The box office is pretty bad, and studios haven't started rolling out the Oscar contenders yet, for the most part. You're right more often than I am, so this will probably be another one of those times.

RED EYE'S monday to monday of -44% is great....SKELETON KEY's first mon-to-mon was -57.5%. So this is good news for legs.

Nice -40% week to week for Skeleton Key this week too...SKELETON should have about $39.7M before Friday.... then maybe $42.6M after the holiday Monday. Finishing MAYBE over $45M. A decent sized hit.

RED EYE should have over $43M by next Monday.

I guess I'm a little slow on the uptake, and didn't catch your subliminal message right away.

Or is it just a coincidence that Reese Witherspoon's new romcom, Just Like Heaven (which looks quite funny) opens on September 16th?

Well, tracking has it pegged at almost $30M for the opening weekend, so it would be a large boost for the next two weeks, which look to be rather sluggish.

Wow, it's tracking that high? I have a question. I've seen a few of you mention "tracking" lately. Since most ticket buyers are walk ups, how does anybody know, and where do you go on the net to get that kinda info?

I've been wondering that myself.

Reel Source is one that tracks films pretty early on. We also normally have numbers from major theater chains. I believe most of us got them from HSX, where the person "notfabio" usually posts them on Monday night each week. Sometimes other articles on various sites mentioned some numbers as well.

These are not based on advance sales. It's more like a survey. They will say like "50% definitely interested, 25% somewhat interested, 10% don't know about it..." or "30% say this is their first choice for this weekend, 20% say it's their second choice..." You could think of it as a general buzz with more concrete stats to back it up. Then they compare with the historical data and the opening numbers and come up with a projection. I bet they use other different methods as well. In the end, any "tracking" numbers could be way wrong. From my experience, I found major theater chains are more reliable than reel source between the two. Of course, the closer you get to release, the more accurate the projections, such the case when The Hollywood Reporter and Variety post their articles regarding weekend box office on Thursday and talk about "industry insiders expect..." (they have been wrong too as well, and they are notorious vague on the expected bombs, such as Supercross and Undiscovered the last couple of weeks: "not expected to gross over 5M for the weekend", duhhh), or when the WSEX lines are up.

Forum activity and box-office discussion should start picking up in mid-September, like Libs said. At this point, a lot of people are finishing up vacation, which is why activity is low. Once school starts, nights should be busy on the forum, while Friday and Saturday nights will be slow.

Did anyone notice UNDISCOVERED's drop. only 49%

Well, its PTA is at $59, or 9 people per theater for the whole day. It's not easy to drop lower than that on the 4th day of release. Supercross had 3 people per theater, but at least this is 13th day.

It definitely has been dead now hasn't it?? We should be seeing the "Summer Recap" of the so called Blockbuster films and that should generate some good discussion..

Just look up a few posts, BKB, xiayun answered my question. Thanks, by the way, xia.