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wanderer
Star Trek XI
Joined: Tue May 10, 2005 8:02 pm Posts: 340
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World Domination: Not Good?
I'm not sure he has enough evidence to be saying this, but the article was interesting I thought:
Quote: Family Business Kidpix are spanking actioners o'seas By IAN MOHR
NEW YORK -- Now that the smoke has cleared on many of Hollywood's day-and-date actioners -- which have invaded international territories with mixed results this summer -- a pair of slow-rolling family films are quenching auds' thirsts for something less bombastic. Moviegoers are responding less enthusiastically to "Batman Begins" and the like than they did last year to "Spider-Man," "Harry Potter" or Jesus Christ, leaving studio execs scratching their heads.
Over the last three weeks, family pics have dominated internationally.
Warner Bros.' "Charlie and the Chocolate Factory" led the way last weekend, with nearly $20 million; UIP's "Madagascar" took the previous two frames against actioners "Fantastic Four" and "War of the Worlds."
The trend mirrors one in the U.S. in which auds seem drained by the spate of superheroes and spaceships that have lately been flying by. (Last weekend, at the U.S. box office, four of the top five pics were not actioners but films ranging from gross-out to romantic comedy.)
Both "Charlie" and "Madagascar" have topped the international B.O.B.O. scene not in their first weekends of release but rather as gradual rollouts to woo kids and their parents on vacation.
"Charlie" might have rolled in even more dough had it gone out more aggressively on a weekend when actioners disappointed. Pic has played particularly well in France and the U.K., and in its BlightyBlighty bowbow it played as well as "Worlds" last weekend.Warners' international distribution exec Nancy Carson said Monday that the studio's choice to start the pic slowly was the right one.
"Trying to find the right date for each territory for a family film, you have to find your audience. You don't want to go head to head with 'War of the Worlds,' " she said.
WB Intl. marketing prexyprexy Sue Kroll added that a film such as "Charlie" would not work using "War's" battle plan of instantaneous world domination.
"You need to go into each market and individually tailor the approach," she said on "Charlie's" overseas take, which has totaled $37.3 million so far. Pic hasn't yet hit Germany, Spain, Japan or Korea.
"This film is also extremely viable in capturing older audiences. That makes more reasons to find the right dates, as you layer these factors in," she added.
The emergence of two such slow-boilers shows that reliance on day-and-date films continues to stymie the bizbiz.
Warners' "Batman Begins" has not been able to capture auds in some key markets. Pic has flown to just $156 million so far, about $4 million less than Fox's much-less-costly "Mr. and Mrs. Smith."
Meanwhile, Warners' "The Island" has also managed to make a go of it internationally in a slow rollout.
Whereas the pic has played poorly in the States, it has made some good gains in Asia and Australia.
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Tue Aug 02, 2005 9:29 pm |
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choubachou
Indiana Jones IV
Joined: Thu Oct 21, 2004 1:13 pm Posts: 1796
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I started believing many months ago that Batman would do better in the US than overseas and I'm not an analyst.
_________________ Best of 2014: 1- Apes 9.5/10 2- Noah 9.0/10 3- Lone Survivor 8.5/10 4- Captain America 8.0/10 5- 300: 8.0/10
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Tue Aug 02, 2005 10:16 pm |
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wanderer
Star Trek XI
Joined: Tue May 10, 2005 8:02 pm Posts: 340
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That's pretty true of comicbook movies anyway, I know. But what I thought was the interesting part was about the slow rollout as opposed to worldwide releases.
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Tue Aug 02, 2005 10:52 pm |
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jb007
Veteran
Joined: Sun Oct 17, 2004 1:47 pm Posts: 3917 Location: Las Vegas
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wanderer, the author is being deceptive. Batman Begins example is a flawed one. None of the Batman movies have been very successful overseas. Further, he conveniently forgot about two monster hits in ROTS and WOTW.
Madagascar's success is somewhat unexpected and it has already made $220M with Japan still to come. It might get closer to $300M overseas which is fantastic.
_________________ Dr. RajKumar 4/24/1929 - 4/12/2006 The Greatest Actor Ever. Thanks for The Best Cinematic Memories of My Life.
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Tue Aug 02, 2005 10:53 pm |
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Joker's Thug #3
Extraordinary
Joined: Sun Oct 24, 2004 2:36 am Posts: 11130 Location: Waiting for the Dark Knight to kick my ass
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Yeah, BB isnt a good example. Like JB said that Batman movies never did so well overseas and in general comic flicks other then the Spider-Man ones dont do that well. Even X2 didnt cross the 200m mark overseas.
_________________"People always want to tear you down when you're on top, like Napoleon back in the Roman Empire" - Dirk Diggler
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Tue Aug 02, 2005 11:02 pm |
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jb007
Veteran
Joined: Sun Oct 17, 2004 1:47 pm Posts: 3917 Location: Las Vegas
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Killuminati510 wrote: Yeah, BB isnt a good example. Like JB said that Batman movies never did so well overseas and in general comic flicks other then the Spider-Man ones dont do that well. Even X2 didnt cross the 200m mark overseas.
Too bad though. I would take BB over any superhero movie in the last 15 years.
_________________ Dr. RajKumar 4/24/1929 - 4/12/2006 The Greatest Actor Ever. Thanks for The Best Cinematic Memories of My Life.
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Tue Aug 02, 2005 11:05 pm |
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wanderer
Star Trek XI
Joined: Tue May 10, 2005 8:02 pm Posts: 340
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Well ROTS is in a category all by itself anyway, and WOTW is Spielberg/Cruise. It seemed for awhile like the worldwide release was a great idea, because I would hate to live in Italy or some place like that, and wait an extra month or two to see a movie that everybody else watched already. But I can see how that wouldn't be so smart with most normal movies. So much for the new Flat Earth model. I'm glad I live in the US and don't have to wait for movies. I guess it's God's way of making up for us having Bush running our country.
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Tue Aug 02, 2005 11:09 pm |
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jb007
Veteran
Joined: Sun Oct 17, 2004 1:47 pm Posts: 3917 Location: Las Vegas
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wanderer wrote: Well ROTS is in a category all by itself anyway, and WOTW is Spielberg/Cruise. It seemed for awhile like the worldwide release was a great idea, because I would hate to live in Italy or some place like that, and wait an extra month or two to see a movie that everybody else watched already. But I can see how that wouldn't be so smart with most normal movies. So much for the new Flat Earth model. I'm glad I live in the US and don't have to wait for movies. I guess it's God's way of making up for us having Bush running our country.
Excellent point. =D>
Staggered releases are good for family/kids movies. Even ROTS and WOTW would have benefited with a winter release in places like Italy. Further, the worldwide day and date release strategy is to combat piracy. It is a give and take strategy. They lose in some areas and gain in others.
_________________ Dr. RajKumar 4/24/1929 - 4/12/2006 The Greatest Actor Ever. Thanks for The Best Cinematic Memories of My Life.
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Tue Aug 02, 2005 11:20 pm |
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Joker's Thug #3
Extraordinary
Joined: Sun Oct 24, 2004 2:36 am Posts: 11130 Location: Waiting for the Dark Knight to kick my ass
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jb007 wrote: Killuminati510 wrote: Yeah, BB isnt a good example. Like JB said that Batman movies never did so well overseas and in general comic flicks other then the Spider-Man ones dont do that well. Even X2 didnt cross the 200m mark overseas. Too bad though. I would take BB over any superhero movie in the last 15 years. Also BB seems like a movie that people would enjoy oveaseas, not your average superhero flick. Guess they didnt wanna give it a chance because it's Batman.
_________________"People always want to tear you down when you're on top, like Napoleon back in the Roman Empire" - Dirk Diggler
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Wed Aug 03, 2005 1:32 am |
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Dr. Lecter
You must have big rats
Joined: Sat Oct 16, 2004 4:28 pm Posts: 92093 Location: Bonn, Germany
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Actually, to be honest, I am surprised how much Batman Begins made overseas. I mean it stands at $156 million right now with probably at least another $10 million to go. It will end up as the highest grossing Batman movie overseas ever (previously, it was the very first Batman with $160 million) and it made more overseas than the first X-Men movie as well as Hulk and that, even though X-Men was quite a success in Germany (which is a major market), whereas Batman Begins won't even make half of what X-Men made there. In any case, Batman Begins will end up with over $370 million worldwide and that's a great gross for a comic book movie.
_________________The greatest thing on earth is to love and to be loved in return!
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Wed Aug 03, 2005 5:03 am |
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