Bad Company, which really was a decent movie, bombed also.

Bruckheimer is a very powerful brand name.

EW's last issue had The Island as its cover story. Bay never told Bruckheimer he was directing The Island and obviously some feelings were hurt. The last thing Bruckheimer told Bay was "just so you know, we passed on it."

Burn!

While Dreamworks animation is producing hits and monster hits, their stand alone liveaction movies have been pathetic in 2005. The Ring 2 was a poorly made sequel with no quality control at the top. The Island is another example of their incompetence in terms of marketing.

Here's a thread from a week or so ago about Dreamworks

http://worldofkj.com/forum/viewtopic.php?t=10482

I wonder,will dreamworks still want bay to direct The Transformers movie?

They did do a very good job at selling the original 'Ring' film which lead them to even have the possibility of making a sequel (and a third one is in the pipeline, this time with a smaller budget).

I agree. But with the goodwill factor from the first movie they could have made The Ring 2 a monster hit with a good plot and director.

The studio failed it. It gave it one chance to succeed; that being that it was a summer action movie. The trailer didnt really tell me much else.

I couldn't say better myself. Bruckheimer is the most powerful man in Hollywood hands down in my opinion. When people hear "Bruckheimer" during a trailer for an action film, they pretty much ignore the "A Michael Bay film" part. I bet Bay wished he did POTC instead and would have POTC 2 come out next year. I think Bay should get Bruckheimer and Cage to guarantee a summer hit.

Cage is a washed up actor. National Treasure was a fluke. The movie was so good, even he couldn't ruin it.

Yeah, there's a lot that went wrong as people have been saying. They didn't have one solid thing to hook people in with, so as some of my friends who usually love these movies wanted to see Bad News Bears more because "it looks like an ultra generic shitty action movie." They also believed that there wouldn't be any fight scenes, just a lot of running around and chases. They had a great supporting cast, but McGregor isn't a star yet, they really should've gotten someone bigger to do it. Also, it does seem like they gave up on the marketing. The trailer that came with War of the Worlds threw out all the epic choral music for some shitty electric guitar nonsense which also really hurt Kingdom of Heaven. Lastly, I'd cite just too much competition. Four wide releases is something that is always very risky, but it can work when the movies have diferent audiences that they go after (just look at June 10th. Mr. and Mrs. Smith ate up all the competition. Shark Boy managed to survive because it had a different audience, but Honeymooners and High Tension were DOA). However, I think all four of the new releases catered more to males, particularly 15-30 year olds. With two very solid holdovers boasting some great WOM, there were just too many movies to choose from. Earlier I wrote an article talking about how this early summer failed so horrifically because there were too many choices and not one solid tentpole, and after the summer seemed to finally catch on for three consecutive weeks where each release did great, they dropped the ball here. Luckily both July 29th and August 5th look to do much better with one big release towering over the other openers which cater to different audiences.

Cage + Bruckheimer= $$$$

The Rock, Con Air, Gone in 60 Sec, National Treasure. If you add in Face Off, Cage has been solid as an action star.

Wait, which movies has he been in lately where he was washed up? Although he was in quite a number of interesting disasters (Snake Eyes, 8MM, after making a large amount of action movies like The Rock, Con Air, and Face/Off), lately he's been in some really great smaller films like Adaptation (which I think was far and away his best performance(s) ever no questions asked) and Matchstick Men. As for National Treasure, I thought that it was Bruckheimer's worst and most boring movie to date, but somehow it was a hit anyways. Either way, the guy is certainly not washed up, and if he was a few years younger would've been a great lead for The Island.

It's marketing had to be one of the worse in a long time for a big budget flick, I mean common, Devils Rejects and Hustle had more spots.

Hold on one sec, the movies Cage has taken the past 5 years are either critically acclaimed movies (Adaptation,Matchstick Men) or box office hits (Gone in 60 Seconds,National Treasure), some are decent movies that werent supposed to set the world on fire like Captain Mandolin or Family Men. How is he washed up? He only had one misfire in a long time and that was Windwalkers

We all know that Cage was not the reason that The Rock hit it big, it was Connery. Americans just can't resist his Scottish charisma. Gone in 60 Seconds was the cars. Con Air was the cons.

Hey the three 'C's....Connery, Cars and Cons......well theres your next movie!!!! I did the ground work for ya'!!!

Nothing went wrong the film, it was the distributors that fucked it over. Big time.

This is completely different from XXX2, which was marketed heavily. It just happened to suck. :razz:

It's going to end up like Paycheck. I can't believe I never thought of that movie for a predicting comparison, but it's an almost perfect match. Paycheck had decent legs if I remember. I can still see The Island hitting $50 million.

Paycheck was released during Christmas.

But, yeah, The Island could have nice legs and reach $50 million...

For some reason, I'm reminded of Sky Captain.

I think like most mentioned the marketing sucked hard, from what I hear, the film is very different than what the trailers indicate

Since I just finish watching THE ISLAND, I can tell you that the film isn't very different than what the trailers indicate.

i don't see anything wrong with the movie. i watched it last night i enjoyed the movie very much. it's met my expectation as a Michael Bay films like usual. maybe just lack of star and minus Bruckheimer that's all. overall the movie is WATCHABLE.

I think everyones just picking at loose ends to try and explain WHY it bombed.
But its pretty clear that Boxofficemojo and so forth knew something we didnt before predicting...

I think that they had seen the data of "box office tracking".