Or it could blow up in their face. Again, would a theater even open if they just have Tenet to release on... half of their screens?

Yes as I mentioned that is a big IF at this point. I am guessing theaters are also clamoring to show something and make business, its this or file for bankruptcy

I thought the trailer was great, but given all that's going on it wouldn't surprise me if it made less than Dunkirk. Too many unknown factors at play right now and it seems as if there not even sure if its going to be released in July anymore since no official date was seen in the new trailer. I mean a delay makes the most sense though.

I do think it might not make the date but whenever theaters are ready I am sure this will be the first film/blockbuster to be released which will most likely help it.

I just can’t see it happening anytime soon. Imagine watching A Quiet Place 2, and its a really tense moment where the characters have to be absolutely silent or they will die, and then someone in the row behind you starts coughing. It’s too real.

Watching a movie in theaters is better than at home because of the total immersion it gives you. Covidmania ruins that. Tenet will be served up as a sacrifice, but hopefully that will help it at the oscars.

Yes, it did removed at 8 hours ago, all Tenet social media accounts change profile picture and header photo to "coming to theaters"

But guess what, at 3 hours ago the main account (not localization accounts) change to 7.17.20!!! Not saying it is guarantee to released on that date, but it shows WB determination and reassuring cinema owners that Nolan is still on their side.

I'm surprised that the new trailer still mention other Nolan's films, Dark Knight trilogy, Inception, Dunkirk (Interstellar in French version), if this goes well his next film might say only "Christopher Nolan", period. Or if all cinema chains use their power to vote for Nolan, then "From Academy Award-Winning..."

Seeing maybe a $30 m/$250 m type run if it sticks with July. People will see it but over several months.

My analyzed on the trailer: Another interesting point is that, after "The Dark Knight Trilogy", shows Robert Pattinson, which is the next Batman. After "Inception" shows men in the suit with briefcase, which is homage to Inception that all male characters dressed nicely in the suit, the briefcase reflects the inception machine. After "Dunkirk" shows Kenneth Branagh that has role of a captain hero in Dunkirk, now he's probably a villain in Tenet. The French version uses Interstellar instead of Dunkirk, I don't know much about WW2 history and Dunkirk is not my favorite Nolan film, but perhaps Dunkirk portray France in a bad way? So the marketing team replace it with Interstellar.

And yes, the trailer structured in the same way as Inception trailer, someone already point out at the end of trailer (Robert Pattinson's don't be dramatic and airplane crash) is similar to Tom Hardy's You mustn't be afraid to dream a little bigger, darling. Another similarity is when Elizabeth Debicki scream "Hurry Up" in the car is similar to the first Inception trailer that Ellen Page scream "Wake me up! Wake me up!" at the end of the trailer. Which is nice because Hurry up = playing with time gone wrong, and Wake me up = playing with dream gone wrong.

Now the "coming to theaters", I read a lot of opinions on this, and one theory that click with me is that this is not the indication that the movie will be delayed, it is to assure the cinema owner that the movie will go to cinema first, because believe it or not, some people really think Nolan's big movie will go straight to streaming service. But it causes a lot of confusion that the movie will be postponed so Tenet social media accounts change their profile and header photo to 17.7.20.

I had a big very concise rebuttal lined up for this, but I don't need this. I'm taking another path.

It seems like perhaps you're missing or lacking something in your life. I hope you find it and find peace with yourself. I also hope you maybe one day overcome your cynicism of Nolan and your strange irrationality of what exactly 4 quadrant objectively means in the film industry (male audiences under 25, female audiences under 25, male audiences over 25, female audiences over 25).

Anyways cheers mate, I'm out.

I don't think that repeated response is called "high road". So according to you if I don't like a movie that you or maybe even everyone else in the world likes I don't have peace or I am missing something in my life?; who is talking funny now.

For the record I don't have problems with Nolan movies neither did I mention that anywhere. Finding similarity between his movies hardly qualifies me as Nolan hater. I've watched Inception for more than 10 times since it was released including 4 times in theaters. Wasn't big on Interstellar (still watched it twice) but Dunkirk was great, watched that one 4-5 times thus far.

Its idiots like you that make Nolan fanbase so rapid and at times stupid. Hopefully next time you can talk objectively as a grown up and not a fanboy.

Nolan himself is not a 4-quadrant director, most of his fan are male. But he makes such a nice combination with actors, Tenet for example, has Robert Pattinson that has a lot of female fan. (Comment on the new trailer I found that convince me Tenet is 4-quadrant blockbuster: Robert Pattinson's accent is the savior of the cinema industry) Dunkirk has Harry Styles, etc.

what did it say

Probably the new TV spot is this one?
https://www.youtube.com/watch?v=moY0WvE3hVs

Only one I saw during there golf thing was the plane crash line where says everything is upside down and will be falling up

It's this one then
https://www.youtube.com/watch?v=iv1ZRdgSrsM

So it’s a more stylish Deja Vu

I'm actually more interesting on why people in the operahouse scene are sleeping. They're probably affected by the inversion gas?

Movie will almost certainly be great but these trailers have done nothing for the non-Nolanite IMO

Though they definitely have done something for Robert Pattinson fan

lol everyone is a Nolanite, so this doesn't matter

USA opening in time for Tenet is very possible, but other key markets (in order of MPAA's 2019 theme report ranking) like India, Mexico, Russia, Brazil, Indonesia, UAE, and Hong Kong can't control their situation yet. WB should move Tenet's opening date in Italy and Japan from September to July to compensate this.

Sonic will be keep the #2 spot for 2020 box office domestic gross all year. Tenet box office will be perceived as big disappointment at first, but by the end of the year when everything released later in the year performs even worse, its gross will be considered very solid in retrospect.

^ Alex's crystal ball has spoken!

So even Tenet box-office has to be viewed in retrospective?

The first trailer is much better than the second one. Which us kinda surprising, as I think Nolan usually excels in trailers. I didn't really feel the tension and mystery in this one, and it's surprisingly lacking in interesting money shots. The overall marketing for Inception was much better.

Could be a great film anyway, and I find impossible to make any projections at this point. I guess it's guaranteed to have a 30 million opening, and a Nolan film is likely to have strong legs when it has a muted opening.