Monday adm.	(so far)			May 1
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Super Mario Bros. Movie	--	9,270	--	+16.3%
2	Marry My Dead Body	--	5,457	--	-18.5%
3	Mad Fate	--	3,937	--	-18.0%
4	Over My Dead Body	--	3,082	--	+14.2%
5	The Pope's Exorcist	--	852	--	-15.6%
6	A Light Never Goes Out	--	702	--	+17.0%
7	Lost Love	--	678	--	+38.4%
8	A City of Sadness	--	638	--	+6.2%
9	Suzume	--	452	--	-26.0%
10	Twelve Days	--	425	--	--

Holiday Monday brought some more coin in pre-sales for Mario while both Marry My Dead Body and Mad Fate declined 18% from Sunday.

Part 2 of Guardians of the Galaxy 3 pre-sales

Palace APM
	Guardians of the Galaxy Vol. 3	(all v.)
Day	Time	Seats sold	Seats available	% filled
May 3	10:30 AM	60	286	20.98%
	10:45 AM	3	48	6.25%
	11:30 AM	18	167	10.78%
	1:20 PM	17	286	5.94%
	1:30 PM	1	48	2.08%
	2:15 PM	7	167	4.19%
	3:20 PM	4	114	3.51%
	4:10 PM	20	286	6.99%
	4:15 PM	8	48	16.67%
	5:00 PM	9	167	5.39%
	7:00 PM	70	286	24.48%
	7:05 PM	30	48	62.50%
	7:45 PM	19	167	11.38%
	9:10 PM	8	98	8.16%
	9:50 PM	14	286	4.90%
	9:55 PM	9	48	18.75%
Total		297	2550	11.65%

GOTG 3 moved less than 100 admissions since last check 2 days ago. One day before it opens and it is only above 11% for the entire day. At this point, it looks like Guardians of the Galaxy 3 will begin with 8,500-9,500 admissions on Wednesday.

Part 3 of Guardians of the Galaxy 3 pre-sales

Palace APM
	Guardians of the Galaxy Vol. 3	(all v.)
Day	Time	Seats sold	Seats available	% filled
May 3	10:30 AM	94	286	32.87%
	10:45 AM	4	48	8.33%
	11:30 AM	24	167	14.37%
	1:20 PM	17	286	5.94%
	1:30 PM	4	48	8.33%
	2:15 PM	9	167	5.39%
	3:20 PM	6	114	5.26%
	4:10 PM	21	286	7.34%
	4:15 PM	14	48	29.17%
	5:00 PM	7	167	4.19%
	7:00 PM	73	286	25.52%
	7:05 PM	30	48	62.50%
	7:45 PM	40	167	23.95%
	9:10 PM	18	98	18.37%
	9:50 PM	16	286	5.59%
	9:55 PM	13	48	27.08%
Total		390	2550	15.29%

Compared to its performance yesterday from 2 days ago, it did have a somewhat noticeable jump. Going up almost 3.5% with total admissions the day before release should see it have a satisfactory walk-in rate.

	Wednesday adm.	(so far)			May 3
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Guardians of the Galaxy Vol. 3	--	14,351	--	--
2	Marry My Dead Body	--	1,883	--	--
3	Mad Fate	--	689	--	--
4	The Super Mario Bros. Movie	--	598	--	--
5	Over My Dead Body	--	391	--	--
6	To Catch A Killer	--	205	--	--
7	A City of Sadness	--	204	--	--
8	Twelve Days	--	164	--	--
9	A Light Never Goes Out	--	118	--	--
10	The Pope's Exorcist	--	109	--	--

While it begins -26.7% below Ant-Man 3's OD number, it does have a $15-30 extra charge in regular theaters. In IMAX, prices are around $175-$180 on average for an adult ticket.

In an attempt to bolster ticket sales, Golden Harvest is promoting cheap Wednesdays with all regular and IMAX showings of every film including Guardians of the Galaxy 3 discounted. Prices of regular showings for GOTG 3 vary depending on the theater with Wednesday showings reduced by $35-$65. The sole IMAX at GH has also slashed its prices by $50 for the entire day. Admissions at GH are heavily skewed towards Wednesday as Thursday sales have been quite slow at most locations. We may see a drop of 50-60% tomorrow in pre-sales due to this development.

	Top 50 Films of All Time (Hong Kong)
Rank	Movie	HK Gross	US Gross
1	Avengers: Endgame*	$221,895,530	$28,441,141
2	Avatar**	$178,248,295	$22,846,719
3	Avengers: Infinity War***	$153,301,337	$19,649,179
4	Avatar: The Way of Water*	$144,296,203	$18,382,659
5	Avengers: Age of Ultron****	$133,061,397	$17,054,953
6	A Guilty Conscience*	$121,567,056	$15,487,073
7	Spider-Man: No Way Home	$121,002,669	$15,509,343
8	Titanic*****	$115,306,690	$14,779,269
9	Captain America: Civil War******	$112,654,686	$14,439,353
10	Top Gun: Maverick	$107,702,455	$13,722,109
11	Iron Man 3	$106,389,801	$13,636,360
12	Transformers: Age of Extinction	$98,196,851	$12,586,240
13	The Avengers	$96,705,670	$12,395,110
14	Jurassic World	$96,295,976	$12,342,598
15	Toy Story 3	$89,364,118	$11,454,117
16	Jurassic Park: Fallen Kingdom	$88,649,003	$11,362,459
17	Toy Story 4	$88,537,419	$11,348,156
18	Spider-Man: Far From Home	$84,788,927	$10,867,699
19	Transformers: Dark of the Moon	$84,703,797	$10,856,787
20	Warriors of Future	$81,888,311	$10,495,917
21	Star Wars: The Force Awakens	$81,701,193	$10,410,906
22	The Dark Knight Rises	$80,269,966	$10,288,488
23	Minions	$78,404,191	$10,049,345
24	Table for Six	$77,745,064	$9,904,357
25	Monsters University	$77,407,664	$9,906,164
26	Harry Potter and the Deathly Hallows Part 2	$76,785,999	$9,841,935
27	Captain Marvel	$76,043,088	$9,746,714
28	Aquaman	$75,625,663	$9,693,211
29	Incredibles 2	$71,205,663	$9,126,684
30	Train to Busan	$68,004,629	$8,716,396
31	Beauty and the Beast	$67,232,357	$8,617,411
32	Cold War 2	$66,244,171	$8,490,751
33	Inside Out	$66,016,979	$8,461,631
34	Spider-Man: Homecoming	$65,760,306	$8,428,733
35	Doctor Strange in the Multiverse of Madness	$65,484,607	$8,343,235
36	Black Panther	$63,312,121	$8,114,940
37	Shang-Chi and the Legend of the Ten Rings	$63,079,202	$8,085,086
38	Anita	$62,519,889	$8,013,397
39	Batman v Superman: Dawn of Justice	$62,286,926	$7,983,537
40	The Amazing Spider-Man	$61,983,852	$7,944,691
41	Jurassic Park	$61,898,795	$7,933,789
42	You Are the Apple of My Eye	$61,862,731	$7,929,167
43	Joker	$61,497,005	$7,882,290
44	Kung Fu Hustle	$61,278,697	$7,854,309
45	Shaolin Soccer	$60,739,847	$7,785,243
46	Mission Impossible: Fallout	$60,449,812	$7,748,068
47	Ip Man 3	$60,261,407	$7,723,919
48	Doctor Strange	$59,793,472	$7,663,942
49	Aladdin	$59,754,798	$7,658,985
50	Furious 7	$59,634,515	$7,643,568

* - without re-release (Re-release included: $223,089,935 HK)
** - without re-release (Re-release included: $183,411,471 HK)
*** - without re-release (Re-release included: $154,700,588 HK)
**** - without re-release (Re-release included: $133,072,933 HK)
***** - without re-release (Re-release included: $128,003,033 HK)
****** - without re-release (Re-release included: $113,470,676 HK)
* - still in release

Updated through May 1.

		Weekly Gross (Mon-Sun)								Apr 24-30
LW	TW	Title	LW (HKD)	TW (HKD)	Days	% chg	Total (HKD)	LW (USD)	TW (USD)	Total (USD)
1	1	The Super Mario Bros. Movie	$6,003,372	$4,954,654	26	-17.5%	$44,907,751	$764,883	$631,179	$5,720,855
--	2	Marry My Dead Body	--	$3,587,891	4	--	$4,541,510	--	$457,066	$578,548
3	3	Mad Fate	$2,962,028	$3,494,876	11	+18.0%	$6,456,904	$377,388	$445,216	$822,553
2	4	Over My Dead Body	$3,628,479	$2,196,097	27	-39.5%	$20,302,545	$462,300	$279,763	$2,586,367
4	5	The Pope's Exorcist	$1,410,827	$1,188,675	11	-15.7%	$2,599,502	$179,752	$151,426	$331,153
5	6	John Wick: Chapter 4	$1,323,499	$739,929	39	-44.1%	$34,110,162	$168,625	$94,260	$4,345,337
--	7	Twelve Days	--	$597,539	4	--	$616,494	--	$76,121	$78,535
6	8	A Light Never Goes Out	$693,865	$489,620	18	-29.4%	$2,260,559	$88,404	$62,373	$287,975
8	9	Lost Love	$550,059	$476,245	60	-13.4%	$6,635,601	$70,082	$60,669	$845,317
--	10	To Catch A Killer	--	$427,116	4	--	$427,116	--	$54,410	$54,410

It looks like Saturday was not inflated and they used the $30 average ticket price around the city for the day's gross. A lot of holdovers saw beneficial results with very good week-to-week holds.

Super Mario will get close to 6m this weekend or might even pass it on Sunday while Marry My Dead Body and Mad Fate will pass 1m sometime this weekend.

Wednesday Estimates

1. Guardians of the Galaxy 3 - $313,944 (opening day estimate)
2. Marry My Dead Body - $56,448/$765,000
3. Mad Fate - $23,902/$905,000
4. The Super Mario Bros. Movie - $16,135/$5,776,000
5. Over My Dead Body - $9,441/$2,618,000

That is a decent opening day for Guardians of the Galaxy 3. It is looking at an opening weekend around 1.8m which would be on par with Guardians of the Galaxy 2.

It has good word of mouth to start with a 4.1/5 rating and an 8.9/10 rating from users.

	Thursday adm.	(so far)			May 4
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Guardians of the Galaxy Vol. 3	--	7,589	--	-47.1%
2	Marry My Dead Body	3,677	1,375	-62.6%	-27.0%
3	Mad Fate	1,568	735	-53.1%	+6.7%
4	The Super Mario Bros. Movie	1,315	477	-63.7%	-20.2%
5	Born to Fly	--	421	--	--
6	Over My Dead Body	882	415	-52.9%	+6.1%
7	Ran	--	163	--	--
8	The Pope's Exorcist	371	162	-56.3%	+48.6%
9	A City of Sadness	472	155	-67.2%	-5.5%
10	To Catch A Killer	336	142	-57.7%	-30.7%

Not quite a 50% drop in pre-sales on Thursday but still a significant decline for Guardians of the Galaxy 3. With Cinema Day finished and Guardians of the Galaxy 3 opening, all holdovers saw at least a 50% drop week-to-week.

	Friday adm.	(so far)			May 5
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Guardians of the Galaxy Vol. 3	--	11,113	--	+46.4%
2	Marry My Dead Body	3,127	2,119	-32.2%	+54.1%
3	Mad Fate	2,795	980	-64.9%	+33.3%
4	The Super Mario Bros. Movie	2,088	881	-57.8%	+84.7%
5	Over My Dead Body	1,255	512	-59.2%	+23.4%
6	Born to Fly	--	429	--	+1.9%
7	A City of Sadness	449	234	-47.9%	+51.0%
8	The Pope's Exorcist	487	218	-55.2%	+34.6%
9	A Light Never Goes Out	261	210	-19.5%	--
10	To Catch A Killer	360	153	-57.5%	+7.7%

Good increase for Guardians of the Galaxy 3. It has been cutting down on Ant-Man 3's pre-sales lead from 5,000+ on Wednesday to just 3,100 today. This day-to-day increase bodes well for a sizable weekend jump.

	Saturday adm.	(so far)			May 6
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Guardians of the Galaxy Vol. 3	--	22,056	--	+98.5%
2	Marry My Dead Body	40,853	6,472	-84.2%	+205.4%
3	The Super Mario Bros. Movie	57,443	2,051	-96.4%	+132.8%
4	Mad Fate	25,284	1,555	-93.8%	+58.7%
5	Over My Dead Body	20,225	772	-96.2%	+50.8%
6	Born to Fly	--	649	--	+51.3%
7	A City of Sadness	--	314	--	+34.2%
8	A Light Never Goes Out	4,778	296	-93.8%	+41.0%
9	The Pope's Exorcist	6,938	215	-96.9%	-1.4%
10	Aftersun	--	179	--	--

Strong increase for Guardians of the Galaxy 3. Ant-Man 3's lead in pre-sales over GOTG 3 continues to shrink. No Cinema Day meant extreme drops for all holdovers. The only holdover to escape an 85% decline from last Saturday was Marry My Dead Body.

	Sunday adm.	(so far)			May 7
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Guardians of the Galaxy Vol. 3	--	22,932	--	+4.0%
2	Marry My Dead Body	6,698	5,860	-12.5%	-9.5%
3	The Super Mario Bros. Movie	7,970	2,807	-64.8%	+36.9%
4	Mad Fate	4,802	1,568	-67.3%	+0.8%
5	Over My Dead Body	2,698	856	-68.3%	+10.9%
6	Born to Fly	--	845	--	+30.2%
7	A City of Sadness	601	307	-48.9%	-2.2%
8	The Pope's Exorcist	1,009	294	-70.9%	+36.7%
9	A Light Never Goes Out	600	224	-62.7%	-24.3%
10	Aftersun	--	177	--	-1.1%

Good for Guardians of the Galaxy 3. Excellent hold for Marry My Dead Body.

	Weekend Projections			May 7
Rank	Movie	TW	% chg	Total
1	Guardians of the Galaxy Vol. 3	$2,110,000		$2,110,000

That would be the biggest OW of the Guardians of the Galaxy franchise and also its first 2m OW in the series. It also would come out ahead of Ant-Man 3's OW. After tracking in the 1-1.5m OW range for quite a while, GOTG 3 really came back starting with one day to go and beyond. From what I could tell, GOTG 3 eclipsed 55,000 admissions on both Saturday and Sunday.

	Weekend Estimates			May 7
Rank	Movie	TW	% chg	Total
1	Guardians of the Galaxy Vol. 3	$2,110,000		$2,110,000
2	Marry My Dead Body	$330,000	-27.8%	$1,095,000
3	The Super Mario Bros. Movie	$160,000	-69.8%	$5,936,000
4	Mad Fate	$155,000	-46.6%	$1,060,000
5	Over My Dead Body	$57,500	-65.2%	$2,675,500

No adjustment for Guardians with estimates. Marry My Dead Body had a great hold despite Cinema Day inflating last weekend's grosses. Conversely, Mario took a large tumble after it benefited greatly from the increase in showtimes on Cinema Day. Both Marry My Dead Body and Mad Fate passed 1m this weekend while it will take a little bit longer for Mario to reach 6m. It will definitely happen by next weekend. Over My Dead Body also saw a steep drop after Cinema Day weekend.

		Weekly Gross (Mon-Sun)								May 1-7
LW	TW	Title	LW (HKD)	TW (HKD)	Days	% chg	Total (HKD)	LW (USD)	TW (USD)	Total (USD)
--	1	Guardians of the Galaxy Vol. 3	--	$17,959,487	5	--	$17,959,487	--	$2,281,161	$2,281,161
2	2	Marry My Dead Body	$3,587,891	$4,629,908	11	+29.0%	$9,171,418	$457,066	$588,077	$1,164,926
1	3	The Super Mario Bros. Movie	$4,954,654	$3,468,618	33	-30.0%	$48,376,369	$631,179	$440,573	$6,144,625
3	4	Mad Fate	$3,494,876	$2,306,888	18	-34.0%	$8,763,792	$445,216	$293,014	$1,113,151
4	5	Over My Dead Body	$2,196,097	$1,321,421	34	-39.8%	$21,623,966	$279,763	$167,843	$2,746,613
5	6	The Pope's Exorcist	$1,188,675	$675,209	18	-43.2%	$3,274,711	$151,426	$85,763	$415,944
RE	7	A City of Sadness	--	$510,705	21	--	$850,469	--	$64,868	$108,024
6	8	John Wick: Chapter 4	$739,929	$470,456	46	-36.4%	$34,580,618	$94,260	$59,755	$4,392,329
7	9	Twelve Days	$597,539	$458,987	11	-23.2%	$1,075,481	$76,121	$58,299	$136,604
--	10	Born to Fly	--	$319,366	4	--	$319,366	--	$40,564	$40,564

Everything was severely underestimated but Guardians of the Galaxy 3 scores the franchise's biggest opening weekend ever and the first to record a 2m opening weekend.

	Thursday adm.	(so far)			May 11
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Guardians of the Galaxy Vol. 3	7,589	3,713	-51.1%	--
2	Marry My Dead Body	1,375	1,001	-27.2%	--
3	Hypnotic	--	780	--	--
4	Evil Dead Rise	--	734	--	--
5	The Super Mario Bros. Movie	477	407	-14.7%	--
6	Flashover	--	405	--	--
7	Mad Fate	735	330	-55.1%	--
8	Aftersun	--	286	--	--
9	Social Distancing	--	219	--	--
10	Fragments of the Last Will	--	217	--	--

Decent hold for Guardians of the Galaxy 3.

	Friday adm.	(so far)			May 12
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Guardians of the Galaxy Vol. 3	11,113	6,676	-39.9%	+79.8%
2	Marry My Dead Body	2,119	1,763	-16.8%	+76.1%
3	Hypnotic	--	860	--	+10.3%
4	Evil Dead Rise	--	663	--	-9.7%
5	The Super Mario Bros. Movie	881	642	-27.1%	+58.5%
6	Mad Fate	980	451	-54.0%	+36.7%
7	Flashover	--	419	--	+3.5%
8	Aftersun	--	283	--	-1.0%
9	Born to Fly	429	278	-35.2%	--
10	Fragments of the Last Will	--	250	--	+15.2%

Good recovery for Guardians of the Galaxy 3. It is potentially looking at a sub 40% drop this weekend.

at Born to Fly

Is it a wide release or only playing in a handful of cinemas?

Born To Fly

WKend - HK$199,371 / HK$727,449

Breakdown -
HK$53,745 - 19 TC/29 SC/38 shows | Friday
HK$87,318 - 20 TC/33 SC/38 shows | Saturday
HK$58,308 - 20 TC/30 SC/35 shows | Sunday

Thanks. But I've forgotten how many cinemas are in Hong Kong, lol. Is 20 cinemas a lot? I want to say that Hong Kong has about 50 cinemas in total. Is that way off?

More than 70 I guess. John Wick 4 got 62, Shazam 61... Screen Count may be 230+ or so

Ok, thanks.

So a count of 20 is a limited release. Born to Fly's numbers still feel quite pathetic - and even the fact it was given such a small release is funny. Either nervy officials worried that it would be embarrassed, or the fact that Hong Kongers just don't care about the Top Gun knock-off. Either way it's a fail for CCP propaganda.

Some of you may be wondering why Inside Out 2 increased from last Thursday overseas. This is the reason why.

In Hong Kong, Inside Out 2 officially opened on Thursday but it had sneak previews beginning on June 29, going up against Despicable Me 4's official opening day. It has had 12 days of sneak previews, beaten Despicable Me 4 every single day and has widened the gap over it as well.

Some numbers: During the 3 day holiday period from June 29-July 1, Inside Out 2 grossed around 1.85-1.9m. With today's official opening day total coming in over 5m, this will amass 6.5m for its official opening weekend (including previews).

There's no doubt in my mind that this will pass 10m and it should beat Toy Story 3 ($89,364,118 HK, 11.3m US) for the highest grossing animation film of all time. I see about 95m HK ($12.0m US) for Inside Out 2 on the low end and up to around 120m HK ($15.2m US) on the high end depending on its performance against Twisters next weekend and how theaters schedule Deadpool & Wolverine. If Deadpool & Wolverine gets 5-6 screens everywhere, then it is game over for Inside Out 2 and I expect around 12m, however, if it can sustain itself against Twisters and do well, I think theaters will have to give 5-6 showtimes to Inside Out 2 at theaters with 5-6 screens in 2 weeks.
____________________________
Despicable Me 4's performance has been disappointing. It has only made about 2.7m so far. Considering the franchise came out on top in the past against Inside Out and Pixar, to not even make half of Minions' total (78.4m HK) would be shocking. It can only hope that Deadpool & Wolverine underperforms in 2 weeks because at the pace it is going, 5m is not happening.

https://collider.com/inside-out-2-global-box-office-1-3-billion/
7m is a little high. I have it at 6.5m but it's still an excellent opening.
_______________________
Deadpool & Wolverine is opening on July 24. It is looking a bit shaky in pre-sales so far. IMAX showings are very strong but regular showings are lagging well behind. Opening Wednesday's 7 PM showtime is about 5-40% filled. After that, its Friday 7 PM showtime is about 10% filled at maximum at most locations. It still has time to turn it around with more than a week left of pre-selling but it's had almost 2 weeks of pre-selling. At this pre-sales pace though, theaters may only give it 3-4 screens which would benefit the main holdovers the most.

		Weekly Gross (Mon-Sun)								July 11-14
LW	TW	Title	LW (HKD)	TW (HKD)	Days	% chg	Total (HKD)	LW (USD)	TW (USD)	Total (USD)
1	1	Inside Out 2	$23,085,466	$18,701,537	4	-19.0%	$51,566,704	$2,933,284	$2,376,253	$6,552,166
2	2	Despicable Me 4	$12,287,531	$6,611,595	16	-46.2%	$25,181,234	$1,561,278	$840,082	$3,199,577

Now confirmed with actuals.

Inside Out 2 dominates with a 6.5m opening weekend including previews. It should be able to gross more than 8m by next Sunday. Despicable Me 4 is declining quite fast. It will have one last chance to get its act together this week as Twisters does not seem like a formidable foe to anyone.

Theaters are very cautiously monitoring Deadpool & Wolverine's pre-sales. Some theaters have released their 2nd biggest screens already on Wednesday-Friday with D&W gaining most of it. Inside Out 2 has managed to snag a couple of showings on all 3 days on the 2nd biggest screen at multiple theaters. It seems that theaters are leaning toward 3-4 screens right now for D&W but that could change if it sees a massive spike in pre-sales this weekend.

Inside Out 2 is #1 again on Thursday. It has already passed 7m total and is currently aiming for about a 1.25m weekend (-34% from last weekend, -81% from last Sunday's total gross including previews). This would be an OK hold but it needs to have a -25% weekend hold from last weekend to get good screens and showtimes for next week. Total gross would increase to 8.4m after 11 days.
_____________________________________
Deadpool & Wolverine is still quite lopsided in favor of opening day with regular theaters. Some Friday night 7 PM showings remain less than 5% full. Some regular theaters have hidden Deadpool & Wolverine's weekend or Thursday-Sunday screenings. What that means is anybody's guess. It continues to be a beast in IMAX though. Some showings are already 75% sold out. Interesting to note that at iSquare IMAX, some special screenings are 1/3 more expensive coming in at $270 HK ($34.31 US) per ticket over the regular priced showings of $180 HK ($22.87) and they are either sold out or close to selling out.

Any comps for Deadpool with Thor or last Dr Strange movie?

Doctor Strange in the Multiverse of Madness - HK$30,043,010 (US$3,817,323) opening weekend/HK$65,484,607 total (US$8,320,602)
Thor: Love and Thunder - HK$24,670,446 (US$3,134,675) opening weekend/HK$48,568,367 (US$6,171,191)
Deadpool - HK$28,930,446 (US$3,675,958) opening weekend/HK$58,000,805 total (US$7,369,695)
Deadpool 2 - HK$26,116,168 (US$3,318,371) opening weekend/HK$54,597,460 total (US$6,937,259), 668,740 admissions

Deadpool & Wolverine broke the R-rated opening day record in Hong Kong set by Deadpool back in 2016. It made above $600,000 on Wednesday (around $630,000). It is aiming for about a 3.2m OW, which would be above Thor: Love and Thunder's opening weekend but below everything else.

Breakdown:
Wednesday - $630,000
Thursday - $375,000
Friday - $490,000
Saturday - $860,000
Sunday - $845,000
5-day opening weekend total - $3,200,000

In gross, that is decent. It has a shot to make 7m total, however, the Deadpool franchise is known to be very frontloaded. I think 6m is a lock though.

Deadpool & Wolverine opening weekend estimate - $2,950,000 (5-day)

For Deadpool & Wolverine to make 3m OW, it needs to mimic some animated films and increase big from Saturday which was around $750,000. This is a major disappointment for Marvel and the theater operators who were really hoping this movie would be a breakout hit. Judging how some theater chains gave this 4-5 screens, the admissions didn't merit that level of commitment from them.

Inside Out 2, meanwhile, passed 9m this weekend and should be close to or at 9.3m by Sunday. 10m will happen in about 10 days or less.

		Weekly Gross (Mon-Sun)								July 22-28
LW	TW	Title	LW (HKD)	TW (HKD)	Days	% chg	Total (HKD)	LW (USD)	TW (USD)	Total (USD)
--	1	Deadpool & Wolverine	--	$22,640,970	5	--	$22,640,970	--	$2,876,805	$2,876,805
1	2	Inside Out 2	$18,701,537	$7,575,366	18	-59.5%	$73,107,252	$2,376,253	$962,540	$9,289,150
2	3	Twisters	$5,265,313	$3,331,822	12	-36.7%	$8,597,135	$669,020	$423,347	$1,092,368
3	4	Despicable Me 4	$6,611,595	$2,212,578	30	-66.5%	$31,694,646	$840,082	$281,134	$4,027,183

Ok start for Deadpool & Wolverine. It performed around my expectations. I'm sure many people expected more. Inside Out 2 fell quite hard with Deadpool opening. There were signs last week of demand easing when Twisters opened. Twisters is performing quite well. It might get to 1.5m. Despicable Me 4 had another iffy hold. 5m is not happening.
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Doraemon: Nobita's Earth Symphony was #1 on Thursday. Including sneak previews, it made around $243,196. For the weekend, it is looking at about $740,000. Deadpool & Wolverine fell to #2 on Thursday, however, it should easily climb back to #1 this weekend with about $1,090,000 (-62%) for a running total of about 4.55m. Inside Out 2 passed 9.5m and it will gross 10m next week.

		Weekly Gross (Mon-Sun)								Jul 29-Aug 4
LW	TW	Title	LW (HKD)	TW (HKD)	Days	% chg	Total (HKD)	LW (USD)	TW (USD)	Total (USD)
1	1	Deadpool & Wolverine	$22,640,970	$13,044,778	12	-42.4%	$35,685,748	$2,876,805	$1,657,494	$4,534,300
2	2	Inside Out 2	$7,575,366	$4,347,783	25	-42.6%	$77,457,517	$962,540	$552,437	$9,841,903
--	3	Doraemon: Nobita's Earth Symphony	$928,531	$4,271,107	4	--	$5,199,638	$117,980	$542,695	$660,676
3	4	Twisters	$3,331,822	$1,909,897	19	-42.7%	$10,507,032	$423,347	$242,675	$1,335,044
4	5	Despicable Me 4	$2,212,578	$1,504,610	37	-32.0%	$33,199,256	$281,134	$191,178	$4,218,362

Deadpool & Wolverine had quite a big drop from opening weekend. With only a -42% hold, it means that it took Deadpool 7 days just to make 58% of Deadpool & Wolverine's 5-day opening weekend. 5m will be passed this week. Inside Out 2 continues its journey toward 10m. It has slowed considerably though. 11m is likely out of reach now unless if it has terrific holds the next few weeks. 10m is still happening this week. Very good opening for Doraemon: Nobita's Earth Symphony. I think it might be the biggest opening for the Doraemon films released in late July/early August every year. It also excludes the Stand By Me Doraemon films. Twisters had an OK hold. 1.5m might still happen. Despicable Me 4 had a good hold but it may only get to 4.5m.

		Weekly Gross (Mon-Sun)								Aug 5-11
LW	TW	Title	LW (HKD)	TW (HKD)	Days	% chg	Total (HKD)	LW (USD)	TW (USD)	Total (USD)
1	1	Deadpool & Wolverine	$13,044,778	$6,284,116	19	-51.8%	$41,969,864	$1,657,494	$798,472	$5,332,772
3	2	Doraemon: Nobita's Earth Symphony	$4,271,107	$3,986,568	11	-6.7%	$9,186,206	$542,695	$506,541	$1,167,217
2	3	Inside Out 2	$4,347,783	$2,667,931	32	-38.6%	$80,125,448	$552,437	$338,992	$10,180,895

Not great for Deadpool & Wolverine. Even without much competition, it held less than half of its 2nd week audience. 6m is still likely to happen. Doraemon's hold looks deceiving. Usually, single digit drops in its 2nd week translates to about a -40% drop from last weekend. It should make it to 1.5m total. Inside Out 2 had a somewhat better hold but it is $9m HK behind Toy Story 3. $85m HK ($10.8m US) looks to be its final stop.
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Alien: Romulus opens today and will be the #1 film this weekend. It has taken away all of Deadpool's IMAX screens and is looking at about a 1-1.2m opening weekend. Pre-sales look great in IMAX but quite slow in regular theaters. I think people are waiting to see the reviews before making a decision to see it. Meanwhile, Deadpool & Wolverine is aiming for about a -60% hold from last weekend.