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Superbowl Spots
https://worldofkj.com/forum/viewtopic.php?f=2&t=69261		 Page 1 of 2
Author:  Thegun [ Tue Jan 29, 2013 10:22 pm ]
Post subject:  Superbowl Spots
Only Disney, Universal, and Paramount are doing them this year, as the price has gone up for $4 million per 30 seconds. There might be a couple pre game ones as they are not billed the same amount. Here are the confirmed:

World War Z (30 Seconds)
Star Trek into Darkness (30 Seconds)
Fast and Furious 6 (30 Seconds)
Oz the Great and Powerful (No set length)
Iron Man 3 (60 Seconds)
The Lone Ranger (90 Seconds)

Kind of a waste of money for The Lone Ranger if you ask me. 4 Trailers will be way too much desperate marketing, for a film still 5 months away.
Author:  David [ Tue Jan 29, 2013 10:27 pm ]
Post subject:  Re: Superbowl Spots
It would be a solid investment for G.I. Joe and Oblivion, in my opinion.
Author:  Thegun [ Tue Jan 29, 2013 10:31 pm ]
Post subject:  Re: Superbowl Spots
Fast and Furious is smart, I mean no trailer yet. Superbowl is guaranteed to be see by 100 million people at least, will gain momentum fast.

I think with GI Joe, they're at this point ready to just count there losses.

I think biggest missed opportunity would be a teaser for Hangover III, or Man of Steel, or The Wolverine.
Author:  Magic Mike [ Tue Jan 29, 2013 10:48 pm ]
Post subject:  Re: Superbowl Spots
David wrote:
It would be a solid investment for G.I. Joe and Oblivion, in my opinion.


G.I. Joe had one last year. But yeah, I agree it could benefit from one again this year now.
Author:  Algren [ Tue Jan 29, 2013 11:42 pm ]
Post subject:  Re: Superbowl Spots
These are all big Summer blockbusters. I think that The Tomb could benefit from a Superbowl spot because it's targeting a different audience. But $4m per spot, that's a problem. Incredible amount for just 30 seconds.
Author:  BJ [ Wed Jan 30, 2013 12:07 am ]
Post subject:  Re: Superbowl Spots
Interested in Trek, IM3, and Lone Ranger, Fast 6 doesn't need the spot but it'll get me hyped.
Author:  Magic Mike [ Wed Jan 30, 2013 12:16 am ]
Post subject:  Re: Superbowl Spots
Sony Pictures Classics should have had a Super Bowl spot for Amour ;).
Author:  Mau [ Wed Jan 30, 2013 12:49 am ]
Post subject:  Re: Superbowl Spots
I agree with Magnus, the spots are kinda useless now.
Author:  Magic Mike [ Wed Jan 30, 2013 12:54 am ]
Post subject:  Re: Superbowl Spots
I don't know. I think it will benefit Fast Six. Will let people know it's coming. I imagine it will be trending a lot next week.
Author:  Thegun [ Wed Jan 30, 2013 2:10 pm ]
Post subject:  Re: Superbowl Spots
I think they still have their appeal,

I mean, granted back when Hulk was butchered by them and never recovered, it's now breaking records for most watched event of all time on a continuous basis. I think we're all just older now, and that the idea is not as novel as it once was to us. For a lot of people this still will be the first time they see anything for Iron Man or Star Trek
Author:  Jedi Master Carr [ Wed Jan 30, 2013 7:56 pm ]
Post subject:  Re: Superbowl Spots
Wolverine and Man of Steel don't need them so they are smart not doing it. Really the days are gone where teasers for ID4 made a huge difference.
Author:  Dr. Lecter [ Wed Jan 30, 2013 8:00 pm ]
Post subject:  Re: Superbowl Spots
I dunno, I think a good TV spot played for more than 100 million viewers at once still matters. Hopefully Fast & Furious 6 delivers, it has the potential to make more than $100 million in its first four days.

The Lone Ranger is setting itself up well to become this year's John Carter/Battleship.
Author:  trixster [ Thu Jan 31, 2013 12:45 am ]
Post subject:  Re: Superbowl Spots
Dr. Lecter wrote:
The Lone Ranger is setting itself up well to become this year's John Carter/Battleship.

At least it doesn't star Taylor Kitsch.
Author:  Dr. Lecter [ Thu Jan 31, 2013 7:32 am ]
Post subject:  Re: Superbowl Spots
Magnus wrote:
Dr. Lecter wrote:
I dunno, I think a good TV spot played for more than 100 million viewers at once still matters. Hopefully Fast & Furious 6 delivers, it has the potential to make more than $100 million in its first four days.

The Lone Ranger is setting itself up well to become this year's John Carter/Battleship.


it's just too high risk IMO. I think it's really hard to have an impact with SB commericals because people's expectations are way too damn high. If it's not anything less than great, people don't care/remember.

granted, if it hits, it is easily worth more than 4m.


Well, sometime sthe spots are great.

I still remember 2003...the best year for Superbowl movie spots ever, excluding The Hulk.
Author:  Brian [ Thu Jan 31, 2013 8:45 am ]
Post subject:  Re: Superbowl Spots
Excited for all them!
Author:  Algren [ Thu Jan 31, 2013 10:31 am ]
Post subject:  Re: Superbowl Spots
BMP wrote:
Excited for all them!

Probably time to change your massive signature.
Author:  Magic Mike [ Thu Jan 31, 2013 11:02 am ]
Post subject:  Re: Superbowl Spots
Dr. Lecter wrote:
I dunno, I think a good TV spot played for more than 100 million viewers at once still matters.


I agree. I think it can definitely be worth it. And it's not like people don't pay attention to the ads. Hell, I know many people, myself included, who don't pay attention to the game but do the ads. Of course I don't usually watch at all, but have with friends.
Author:  Brian [ Thu Jan 31, 2013 11:14 am ]
Post subject:  Re: Superbowl Spots
Algren wrote:
BMP wrote:
Excited for all them!

Probably time to change your massive signature.


:P
Author:  Mannyisthebest [ Thu Jan 31, 2013 7:21 pm ]
Post subject:  Re: Superbowl Spots
Disagree...


Avengers SB spot really got the hype going for that film among the General audiences when we saw all the hero's together in a circle.
Author:  BJ [ Thu Jan 31, 2013 7:25 pm ]
Post subject:  Re: Superbowl Spots
Dr. Lecter wrote:
I dunno, I think a good TV spot played for more than 100 million viewers at once still matters. Hopefully Fast & Furious 6 delivers, it has the potential to make more than $100 million in its first four days.

The Lone Ranger is setting itself up well to become this year's John Carter/Battleship.

Fast 6 will make over 100m in three days

And The Lone Ranger is headed for lots of $money$ :shades:
Author:  Thegun [ Thu Jan 31, 2013 10:35 pm ]
Post subject:  Re: Superbowl Spots
http://www.comingsoon.net/news/movienews.php?id=99669

WWZ spot is now online. Looks pretty solid, much better than the trailer.

Now they are reporting Snitch will have one, most likely during the PreGame.
Author:  Algren [ Fri Feb 01, 2013 1:27 am ]
Post subject:  Re: Superbowl Spots
Thegun wrote:
http://www.comingsoon.net/news/movienews.php?id=99669

WWZ spot is now online. Looks pretty solid, much better than the trailer.


It looks ... exactly... the same as the trailer. And I agree with one of the ComingSoon.net comments; It looks like the prequel to I Am Legend.

Thegun wrote:
Now they are reporting Snitch will have one, most likely during the PreGame.

http://www.comingsoon.net/news/movienews.php?id=99666

It looks ... exactly... the same as the trailer.
Author:  Thegun [ Fri Feb 01, 2013 1:39 am ]
Post subject:  Re: Superbowl Spots
oh, there is nothing new in it, but I actually think it works better because it's tighter. No real sense of what is actually going on.
Author:  Algren [ Fri Feb 01, 2013 1:42 am ]
Post subject:  Re: Superbowl Spots
Just makes it forgettable. Another comment also stated that people that haven't read the book will have no idea what's going on, to them it might just look like fast humans, not zombies. Interesting. Perhaps that's what they wanted.
Author:  Dil [ Sat Feb 02, 2013 12:11 pm ]
Post subject:  Re: Superbowl Spots
I've seen the leaked version of the Furious 6 superbowl ad a couple of days ago and I have no problem believing it will go over like gangbusters. It looked fucking FIERCE.
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