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zwackerm
Hold the door!
Joined: Sun Jun 01, 2014 10:26 pm Posts: 20346 Location: Where they shot Knock at the Cabin
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The Meg- What Went Right?
It’s Warner Bros. Biggest opening of the year. One of the biggest original horror/thriller openings. And similar films haven’t opened to half as much. And Statham isn’t a draw. And it was dumped in August. And it was sold as a B movie. Why did the Meg open to 44.5m?
I can’t figure it out. And it even had a good multiple! Will almost certainly close over 100m domestic.
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Sun Aug 12, 2018 10:47 am |
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Shack
Devil's Advocate
Joined: Sun Jul 31, 2005 2:30 am Posts: 38007
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Re: The Meg- What Went Right?
I am pretty much flabbergasted. I thought Flav'd was joking when he asked if it was left out of the August poll cause it's going to win
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Last edited by Shack on Sun Aug 12, 2018 11:19 am, edited 1 time in total.
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Sun Aug 12, 2018 11:14 am |
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Corpse
Don't Dream It, Be It
Joined: Wed Aug 02, 2006 12:45 pm Posts: 37152 Location: The Graveyard
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Re: The Meg- What Went Right?
Ruby Rose.
_________________Japan Box Office “Gods are great ... but the heart is greater. For it is from our hearts they come, and to our hearts they shall return.” “We were like gods at the dawning of the world, & our joy was so bright we could see nothing else but the other.” “There are three things all wise men fear: the sea in storm, a night with no moon, and the anger of a gentle man.” “You have to pretend you get an endgame. You have to carry on like you will; otherwise, you can't carry on at all.” "Paper is dead without words / Ink idle without a poem / All the world dead without stories."
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Sun Aug 12, 2018 11:15 am |
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Jack Sparrow
KJ's Leading Idiot
Joined: Thu Dec 31, 2009 8:15 pm Posts: 36923
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Re: The Meg- What Went Right?
I think people were craving for shark movies given the success of last year's 47 Meters Down. I still don't understand how Meg opened this big. Probably the family support but HUGE opening.
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Sun Aug 12, 2018 11:39 am |
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Jack Sparrow
KJ's Leading Idiot
Joined: Thu Dec 31, 2009 8:15 pm Posts: 36923
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Re: The Meg- What Went Right?
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Sun Aug 12, 2018 11:40 am |
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Malcolm
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Re: The Meg- What Went Right?
Jack Sparrow wrote: I think people were craving for shark movies given the success of last year's 47 Meters Down. I still don't understand how Meg opened this big. Probably the family support but HUGE opening. Let's not forget The Shallows from 2016--I thought the success of that one (17/55DOM/119WW) contributed to 47 Meters Down becoming a theatrical release instead Netflix/DTV/whatever.
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Sun Aug 12, 2018 12:01 pm |
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Jack Sparrow
KJ's Leading Idiot
Joined: Thu Dec 31, 2009 8:15 pm Posts: 36923
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Re: The Meg- What Went Right?
Absolutely! The Shallows contributed as well.
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Sun Aug 12, 2018 12:14 pm |
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publicenemy#1
Extraordinary
Joined: Tue Oct 12, 2004 12:25 am Posts: 18878 Location: San Diego
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Re: The Meg- What Went Right?
I'm pretty surprised by it's opening, thought it'd do high teens. Happy for Statham.
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Sun Aug 12, 2018 12:25 pm |
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lesterg
Indiana Jones IV
Joined: Thu Dec 22, 2005 11:40 am Posts: 1339
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Re: The Meg- What Went Right?
A premise with universal appeal. That’s what it comes down to.
Marketing was decent but WB didn’t even release a second trailer so I wouldn’t say it was stellar.
_________________
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Sun Aug 12, 2018 12:25 pm |
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Jack Sparrow
KJ's Leading Idiot
Joined: Thu Dec 31, 2009 8:15 pm Posts: 36923
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Re: The Meg- What Went Right?
Yes marketing was pretty poor for this. I think there was a chance of bigger opening (like $70m+) if it was marketed well.
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Sun Aug 12, 2018 1:01 pm |
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Skyblade
Wall-E
Joined: Sat Jan 07, 2006 6:07 am Posts: 874
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Re: The Meg- What Went Right?
Sharks are the ultimate summertime monster. People have been waiting for a non-sequel blockbuster and Skyscraper just wasn't hitting it. August is when audiences want movies that don't take themselves too seriously. It was just a matter of time before Statham fronted a big one. People needed to see what happened to the dog.
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Sun Aug 12, 2018 1:29 pm |
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i.hope
Defeats all expectations
Joined: Fri May 26, 2006 5:04 pm Posts: 6665
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Re: The Meg- What Went Right?
zwackerm wrote: And it was dumped in August. It wasn't dumped. It had significant marketing push.
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Sun Aug 12, 2018 1:51 pm |
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Flava'd vs The World
The Kramer
Joined: Sat Oct 23, 2004 11:36 am Posts: 23782 Location: Classified
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Re: The Meg- What Went Right?
This was promoted heavily all throughout Shark Week. They found their target and hit it hard.
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Sun Aug 12, 2018 2:49 pm |
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lesterg
Indiana Jones IV
Joined: Thu Dec 22, 2005 11:40 am Posts: 1339
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Re: The Meg- What Went Right?
I take back what I said about not releasing a second trailer. WB’s head of marketing said it was very deliberate decision as a second trailer would “only reach 10-15% of the intended audience”. They played this one just right.
_________________
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Sun Aug 12, 2018 6:18 pm |
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Algren
now we know
Joined: Tue Oct 19, 2004 9:31 pm Posts: 67043
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Re: The Meg- What Went Right?
Obviously the marketing wasn't poor. If it was, it wouldn't have opened to $44 million.
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Sun Aug 12, 2018 7:42 pm |
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O
Extraordinary
Joined: Sun Jul 10, 2005 1:53 pm Posts: 11517
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Re: The Meg- What Went Right?
This is up there for me with Black Panther and A Quiet Place for jaw drop shocks OW this year. The opening day wasn't the most impressive part compared to that Sat. hold on what easily could have been a rush out.
Clearly shows how underutilized August is. It can easily launch big films and audiences clearly responded well.
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Mon Aug 13, 2018 2:31 am |
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lilmac
Veteran
Joined: Wed May 25, 2005 12:07 am Posts: 3130
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Re: The Meg- What Went Right?
Everyone who saw the trailer knew it was stupid. People were just in the mood for stupid. Especially with the end of summer looming. It had been several weeks since the last stupid summer movie (Jurassic World 2). This was the last hurrah.
Of course if the legs are atrocious then this is all a moot point.
_________________ I believe in God as I believe that the sun has risen: not only because I see it, but because by it I see everything else.
I was blind, but now I see.
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Mon Aug 13, 2018 3:05 am |
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nghtvsn
Extraordinary
Joined: Fri Mar 11, 2005 7:13 pm Posts: 11015 Location: Warren Theatre Oklahoma
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Re: The Meg- What Went Right?
1. Last big "Summer" Film 2. Appealed to families somehow. The Thursday IMAX 7PM had lots of families. 3. Trailer was cute/hokey/fun
_________________ 2009 World of KJ Fantasy Football World Champion Team MVP : Peyton Manning : Record 11-5 : Points 2669.00 [b]FREE KORRGAN 45TH PRESIDENT OF THE U.S.A. DONALD J. TRUMP #MAGA #KAG! 10,000 post achieved on - Posted: Wed May 16, 2018 7:49 pm
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Mon Aug 13, 2018 7:29 am |
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Algren
now we know
Joined: Tue Oct 19, 2004 9:31 pm Posts: 67043
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Re: The Meg- What Went Right?
Also, isn't it the ONLY true summer film...as in, beaches, water, excitement, but elevated to blockbuster by a huge fucking shark and a few stars, plus it looks like a hell of a ride.
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Mon Aug 13, 2018 8:22 am |
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stuffp
Keeping it Light
Joined: Wed Apr 08, 2015 8:06 am Posts: 11204 Location: Bright Falls
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Re: The Meg- What Went Right?
Anticipated for 15 years
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Mon Aug 13, 2018 8:32 am |
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Algren
now we know
Joined: Tue Oct 19, 2004 9:31 pm Posts: 67043
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Re: The Meg- What Went Right?
The average Joe had no idea it was in development for that long.
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Mon Aug 13, 2018 9:17 am |
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Dil
Forum General
Joined: Wed Oct 28, 2009 9:48 pm Posts: 8942 Location: Houston, Texas
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Re: The Meg- What Went Right?
Seems like people really love shark movies these days. I am just noticing that this is the third time that I have at least severely underestimated one of these movies.
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Mon Aug 13, 2018 10:01 am |
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Rolling Thunder
Forum General
Joined: Fri Nov 19, 2004 12:11 pm Posts: 9148 Location: Kentucky Bluegrass
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Re: The Meg- What Went Right?
Shark movies are hot and we're a nation content with debt. IMAX ticket price, no problem with that Mastercard.
_________________ Making Predictions Great Again!
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Mon Aug 13, 2018 12:26 pm |
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Jack Sparrow
KJ's Leading Idiot
Joined: Thu Dec 31, 2009 8:15 pm Posts: 36923
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Re: The Meg- What Went Right?
shark movies as a genre is also underutilized and a few good-to-decent theatrical entries in the past few years made this look even better.
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Tue Aug 14, 2018 3:26 am |
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O
Extraordinary
Joined: Sun Jul 10, 2005 1:53 pm Posts: 11517
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Re: The Meg- What Went Right?
Meg 2 isn't too far out. The first one was surprisingly quite leggy from opening day to its total run with a 3.15 multiplier. Can this pull $200M+ from the good reception of the original and mindless fun it provides? August is also generous for this type of film. https://www.youtube.com/watch?v=dG91B3hHyY4
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Mon May 29, 2023 3:10 pm |
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