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i.hope
Defeats all expectations
Joined: Fri May 26, 2006 5:04 pm Posts: 6665
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Thursday/Friday numbers (Feb 7-8, 2019)
Openers are underperforming expectations.
Thursday previews The Lego Movie 2: The Second Part - $1.5m Thursday 4pm start + $600k January previews What Men Wants - $1.25m Cold Pursuit - $540k The Prodigy - $350k
My projections: Lego 2 - $11m Fri/37m OW What Men Wants - $8.5m/23.5m Cold Pursuit - $3.6m/$10m The Prodigy - $1.7m/$4.5m
Last edited by i.hope on Fri Feb 08, 2019 5:54 pm, edited 2 times in total.
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Fri Feb 08, 2019 2:17 pm |
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Jack Sparrow
KJ's Leading Idiot
Joined: Thu Dec 31, 2009 8:15 pm Posts: 36923
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Re: Thursday preivews (2/7/2019)
That number is great for WMW
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Fri Feb 08, 2019 2:37 pm |
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Rolling Thunder
Forum General
Joined: Fri Nov 19, 2004 12:11 pm Posts: 9148 Location: Kentucky Bluegrass
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Re: Thursday preivews (2/7/2019)
Have to think The Prodigy would have fared better in the hands of a stronger distributor. Haven't seen it but worth checking out.
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Last edited by Rolling Thunder on Fri Feb 08, 2019 3:30 pm, edited 1 time in total.
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Fri Feb 08, 2019 2:49 pm |
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Dil
Forum General
Joined: Wed Oct 28, 2009 9:48 pm Posts: 8942 Location: Houston, Texas
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Re: Thursday preivews (2/7/2019)
Anything over $20M is great for WMW, but yeah the rest don't look that promising. This is going to be one pitiful February, especially with no big blockbusters. Dark Phoenix could have probably really benefited if Fox kept it in that February slot.
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Fri Feb 08, 2019 3:05 pm |
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i.hope
Defeats all expectations
Joined: Fri May 26, 2006 5:04 pm Posts: 6665
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
Hollywood Reporter: Lego 2 - $10-11m Fri/$35-40m OW What Men Want - $7m/$19-20m Cold Pursuit - $4m/$11.5m The Prodigy - $2m/$5-6m https://www.hollywoodreporter.com/news/box-office-lego-movie-2-nabs-15m-previews-what-men-want-13m-1184217
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Fri Feb 08, 2019 5:47 pm |
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Flava'd vs The World
The Kramer
Joined: Sat Oct 23, 2004 11:36 am Posts: 23902 Location: Classified
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
Yikes. Pretty weak for everything.
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Fri Feb 08, 2019 6:07 pm |
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MadGez
Dont Mess with the Gez
Joined: Sun Oct 24, 2004 9:54 am Posts: 22727 Location: Melbourne Australia
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
February is absolutely going to get pummelled vs. last year in particular. Luckily things will improve from March onwards.
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Fri Feb 08, 2019 6:29 pm |
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Rev
Romosexual!
Joined: Tue Oct 19, 2004 3:06 am Posts: 32123 Location: the last free city
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
WOW! The first Lego Movie opened to $69 million same date 5 years ago. LM2 OW is a disappointment compared to that.
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Fri Feb 08, 2019 7:17 pm |
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Jack Sparrow
KJ's Leading Idiot
Joined: Thu Dec 31, 2009 8:15 pm Posts: 36923
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
I don't think a $40m OW for this franchise is disappointing given that the last movie in the series managed only $59m. I feel there is a potential for few more sequels but they need to look good or have better catch than just another Lego sequel. Also remember these are still very high numbers for Lego movies compared to past attempts.
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Fri Feb 08, 2019 8:02 pm |
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Jack Sparrow
KJ's Leading Idiot
Joined: Thu Dec 31, 2009 8:15 pm Posts: 36923
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
Also from deadline: The Lego Movie 2 - $11m/$40m (might go as low as $35m) What Men Want - $7.8M/$20m Cold Pursuit - $4.1m/$11.5m The Prodiigy - $6.5m The Upside - $6.5m Glass - $6m https://deadline.com/2019/02/lego-movie ... 202552562/
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Fri Feb 08, 2019 9:01 pm |
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publicenemy#1
Extraordinary
Joined: Tue Oct 12, 2004 12:25 am Posts: 18929 Location: San Diego
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
Yikes. Deadline has Lego Movie at a 8.9m Friday. Jesus.
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Sat Feb 09, 2019 4:14 am |
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Magic Mike
Wallflower
Joined: Mon Oct 25, 2004 4:53 am Posts: 34876 Location: Minnesota
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
Lego Movie 2 bombed. Lego Batman played more like the film's sequel. But with that and Lego Ninjago they really killed demand.
Like Rolling Thunder mentioned The Prodigy would have fared better with another distributor. They didn't spend much on advertising. I personally never saw a TV ad. Only ads before videos on YouTube. Reminds me of a BH Tilt movie where they focus only on online advertising.
Not a bad hold for Glass. Deadline has The Upside dropping 18%. That's easily going to cross 100 Million. I really didn't expect legs to be so great but competition ended up weak. Very nice hit for STX.
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Sat Feb 09, 2019 4:38 am |
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Jack Sparrow
KJ's Leading Idiot
Joined: Thu Dec 31, 2009 8:15 pm Posts: 36923
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
Ninjago did $5.8m Friday, Lego 2 is close with $6.8m (minus previews). I don't see Lego 2 crossing $30m if the number holds
EDIT: Seems that the number for Lego 2 went down to $8.5m (and mostly lower than this given the trend throughout the day). As it stands $5.8m Ninjago Friday vs $6.4m Lego 2 Friday. I don't know why BOM is still saying $30m+ with this number.
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Sat Feb 09, 2019 6:00 am |
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Flava'd vs The World
The Kramer
Joined: Sat Oct 23, 2004 11:36 am Posts: 23902 Location: Classified
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
It is Flop City at the box office right now. We all knew Lego was trending in the wrong direction but to miss $30M opening would be absurd.
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Sat Feb 09, 2019 12:56 pm |
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Rolling Thunder
Forum General
Joined: Fri Nov 19, 2004 12:11 pm Posts: 9148 Location: Kentucky Bluegrass
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
Do we think the Lego offerings on Netflix also contributed to the decline? There's quite a few spinoff shows on there. Have to imagine it only adds to the saturation. Makes me wonder if the HTTYD show on Netflix will also hurt the next film.
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Sat Feb 09, 2019 1:06 pm |
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Dil
Forum General
Joined: Wed Oct 28, 2009 9:48 pm Posts: 8942 Location: Houston, Texas
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
So its official people really don't give a shit about these Lego movies anymore. I know we all expected a decrease, but the fact that it could go sub $100M is just insane. I think the combination of the spin offs and the tv stuff has really taken the wind out of this franchise, because its already very over saturated.
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Sat Feb 09, 2019 1:10 pm |
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zwackerm
Hold the door!
Joined: Sun Jun 01, 2014 10:26 pm Posts: 20409 Location: Where they shot Knock at the Cabin
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
Rolling Thunder wrote: Do we think the Lego offerings on Netflix also contributed to the decline? There's quite a few spinoff shows on there. Have to imagine it only adds to the saturation. Makes me wonder if the HTTYD show on Netflix will also hurt the next film. There have been LEGO DTV/Netflix movies long before even the first LEGO Movie debuted.
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Sat Feb 09, 2019 1:53 pm |
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Jack Sparrow
KJ's Leading Idiot
Joined: Thu Dec 31, 2009 8:15 pm Posts: 36923
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
Yeah the saturation is due to the movies in the franchise itself. WB wants all their franchises to become MCU and that's a wrong strategy. Even SW is declining from over-saturation for Disney.
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Sat Feb 09, 2019 2:14 pm |
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Shack
Devil's Advocate
Joined: Sun Jul 31, 2005 2:30 am Posts: 38219
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
The extra movie doesn't help, but sequels usually flop when people don't care about the characters or storyline from the first, and I think that's the case with LEGO movie. Who even remembered Pratt's character's name from it? In the LEGO universe every line is a joke because it's built on the idea that Legos being animated characters and Batman and Superman being in it is in itself funny, they even tried to be funny adding "The Second Part" in the title. How do you even die in the LEGO universe, could they just get a character a new head? It is the opposite of Toy Story which is sincere and makes Woody feel like a real person. Woody's arm ripping is significant because he is fragile and irreplaceable literally and figuratively, while LEGO is known for being largely indestructible and having replaceable parts
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Sat Feb 09, 2019 3:03 pm |
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Barrabás
llegó a la casa vía marítima
Joined: Sun Aug 05, 2007 4:53 pm Posts: 6156 Location: la gran casa de la esquina
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
LEGO Ninjago killed the franchise. The Batman spinoff made sense and did well, but they diluted and oversaturated the brand with Ninjago and now there's no interest anymore. WB got too greedy killed a potential long-term franchise.
What Men Want is an interesting case. The marketing started out clearly aiming at a wide audience like the Mel Gibson movie, but I think the trailers looked too mean spirited and not funny enough, or WB realized Taraji is not a big enough name for a wider audience, and the marketing seems to have rerouted into selling it as a comedy aimed at black audiences with more emphasis on courting men (for example, posters switched from just Taraji to Taraji along with Tracy Morgan). So for that niche it's doing OK. But for a high concept comedy remake it's a disappointment.
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Sat Feb 09, 2019 6:25 pm |
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publicenemy#1
Extraordinary
Joined: Tue Oct 12, 2004 12:25 am Posts: 18929 Location: San Diego
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
Pretty shitty slate this month. No 100m grossers next week and HTTYD probably won't overperform. Captain Marvel is gonna massive.
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Sat Feb 09, 2019 6:32 pm |
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Flava'd vs The World
The Kramer
Joined: Sat Oct 23, 2004 11:36 am Posts: 23902 Location: Classified
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
$34.4M fo Lego. Great recovery but still a weak, Franchise-killing number.
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Sun Feb 10, 2019 12:35 pm |
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publicenemy#1
Extraordinary
Joined: Tue Oct 12, 2004 12:25 am Posts: 18929 Location: San Diego
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Re: Thursday/Friday numbers (Feb 7-8, 2019)
Depending on how much it finishes with in Japan, Aquaman could potentially finish with more than Civil War WW lol
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Sun Feb 10, 2019 3:44 pm |
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