1 HITCH $1,211,145 12.7% / $339 $125,886,174
2 DIARY OF A MAD BLACK WOMAN $928,441 2.5% / $626 $26,051,634
3 MILLION DOLLAR BABY $911,278 4.8% / $429 $68,464,587
4 CONSTANTINE $893,411 4.1% / $297 $54,526,197
5 CURSED $402,000 (estimate) -2.7% / $143 $11,414,017
6 MAN OF THE HOUSE $384,872 6.1% / $159 $10,475,893
7 BECAUSE OF WINN-DIXIE $379,186 26% / $119 $23,577,576
8 THE AVIATOR $290,000 (estimate) 14.2% / $184 $94,712,230
9 SIDEWAYS $255,249 8.8% / $208 $64,090,616
10 SON OF THE MASK $200,000 (estimate) -2.9% / $67 $14,851,484

Great for Hitch and Million Dollar Baby. Do you stil think it will make $10 million this weekend?

Yes, I predicted $11M and am sticking to that.

Excellent.

Week-to-week:

Hitch -36.2%
Million Dollar Baby 49.1%
Constantine -42.8%
Because of Winn-Dixie -49.1%
The Aviator -15.7%
Sideways -16.7%
Son of the Mask -40.8%

Lots of blue. Nice holds for Oscar winners. I can't wait to see how everyone does after Travolta and Vin crash the party.

Hitch looks to have a great hold this weekend as well.

Son of the Mask holding better than Winn-Dixie? Interesting.

Winn-Dixie is looking to fall pretty big this weekend. It's got Pacifier coming and it's losing theaters and screens...

It has still done much more then I thought it would. It has the chance to hit $30 million possibly which is not bad at all considering its budget.

What are you talking about?

Mr. X is referring to the week-to-week drops.

I wonder why the best picture winner always seems to get about a 50% boost from the previous week. I seem to remember exactly the same thing happening with ROTK last year.

Because it won Best Picture! That's a big deal!

well i know that!! but why 50% why not double?? just seems strange its about the same each time

Ah. Thanks xiayun.

It's not the same each time, and we can't even compare with ROTK last year, because ROTK got the 40% bump mainly due to its 70% jump in theater count, while Million Dollar Baby is only getting about 10% bump in theater count. Comparing to previous years, Chicago increased 17%, A Beautiful Mind dropped 5%, and American Beauty increased 34.3%. It really depends on how big an audience the movie had attracted prior to the win, and considering Million Dollar Baby had one of the smallest pre-oscar grosses for the winners in recent years, it has the biggest potential to leap, so even though it isn't increasing its theater count by 30-40%, the increase in awareness has become much bigger.