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| A look at who determines Nielsen ratings in 2014 http://worldofkj.com/forum/viewtopic.php?f=8&t=75599 |
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| Author: | jmovies [ Mon Oct 06, 2014 3:59 pm ] |
| Post subject: | A look at who determines Nielsen ratings in 2014 |
http://tvbythenumbers.zap2it.com/2014/1 ... el/310975/ Note: the data in the table in the link refers to ratings from last Friday. I understand the need for extrapolation when doing ratings but having only 0.0173% of the total "Nielsen universe" with Nielsen sets is kinda bullshit. This is why I believe that ratings in areas such as Hulu (which has forced commercials so there is advertising money to be made) need to be taken much more seriously today. I wonder how much a difference ratings would be if the above number rose to just 0.1%. |
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| Author: | Chippy [ Mon Oct 06, 2014 4:45 pm ] |
| Post subject: | Re: A look at who determines Nielsen ratings in 2014 |
Ratings are stupid. |
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| Author: | MGKC [ Mon Oct 06, 2014 6:01 pm ] |
| Post subject: | Re: A look at who determines Nielsen ratings in 2014 |
It seems unfathomable that better data is not available. The vast majority of people that watch live TV use a cable / dish set-top box that should theoretically have the ability to compile what has been watched. If I was one of those cable companies, I would be selling viewership data to the advertisers. Another big factor is the real vs. actual. Anyone who's ever done surveys or talked to people knows there's a huge difference between what they say they do vs. what they actually do. These cable boxes know exactly what show is on - no manual reporting necessary. |
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