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| Which movies have had successful viral marketing campaigns? http://worldofkj.com/forum/viewtopic.php?f=2&t=55989 |
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| Author: | BK [ Tue Feb 02, 2010 11:37 pm ] |
| Post subject: | Which movies have had successful viral marketing campaigns? |
Is there any correlation between a good campaign and opening weekend? From the top of my head I can only recall District 9 and Cloverfield and the opening weekends were successful. As for upcoming movies, Inception has started some sort of campaign and apparently Repo Men as well. Is there one for Alice in Wonderland/Tron Legacy? I think Surrogates had one? But failed? Any insight ? |
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| Author: | Chippy [ Tue Feb 02, 2010 11:40 pm ] |
| Post subject: | Re: Which movies have had successful viral marketing campaigns? |
Cloverfield. |
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| Author: | Excel [ Tue Feb 02, 2010 11:41 pm ] |
| Post subject: | Re: Which movies have had successful viral marketing campaigns? |
the dark knight... |
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| Author: | Chippy [ Tue Feb 02, 2010 11:42 pm ] |
| Post subject: | Re: Which movies have had successful viral marketing campaigns? |
Chip Munkington wrote: Cloverfield. |
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| Author: | BK [ Tue Feb 02, 2010 11:45 pm ] |
| Post subject: | Re: Which movies have had successful viral marketing campaigns? |
Other movies attempting/attempted: (I searched 'viral' on ComingSoon.net Iron Man 2 The Crazies 2012-> Might have had an effect? Sherlock Holmes-> Might have had an effect? 9-> Limited effect Terminator Salvation-> No effect Watchmen-> Possible effect Wanted-> Possible effect Dark Knight-> Not sure if it even had one Hancock-> Might have had an effect? |
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| Author: | Jim Halpert [ Wed Feb 03, 2010 12:23 am ] |
| Post subject: | Re: Which movies have had successful viral marketing campaigns? |
paranormal activity |
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| Author: | MGKC [ Wed Feb 03, 2010 12:48 am ] |
| Post subject: | Re: Which movies have had successful viral marketing campaigns? |
Ya, I'd argue Paranormal Activity tops them all. |
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| Author: | tina_als_girl [ Wed Feb 03, 2010 12:52 am ] |
| Post subject: | Re: Which movies have had successful viral marketing campaigns? |
Alice in Wonderland has a pretty good campaign going on Facebook right now. Each main character has his/her own page, and everyone is encouraged to friend every page, as each character will be posting pics/video related to their specific characters. It started with Mad Hatter vs. the Red Queen; whoever got the most page-followings by a specific time, that page would give its "followers" the trailer first (of course, they got scooped by another website, but it still worked in terms of getting followers). |
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| Author: | Excel [ Wed Feb 03, 2010 1:54 am ] |
| Post subject: | Re: Which movies have had successful viral marketing campaigns? |
the dark knight had all of those fan sites revealing pictures, trailers, ect... |
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| Author: | Jim Halpert [ Wed Feb 03, 2010 8:42 am ] |
| Post subject: | Re: Which movies have had successful viral marketing campaigns? |
again, paranormal activity had the best i've seen. ever. |
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| Author: | Dr. Lecter [ Wed Feb 03, 2010 10:42 am ] |
| Post subject: | Re: Which movies have had successful viral marketing campaigns? |
The Blair Witch Project actually. |
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| Author: | Algren [ Fri Dec 12, 2014 11:43 pm ] |
| Post subject: | Re: Which movies have had successful viral marketing campaig |
Whenever I think of viral campaigns, I think of The Dark Knight before any other film. Loads of other films have attempted this sort of thing. Most fail, though, because they think viral campaigns are easy and therefore just half-heartedly do one (usually just releasing a few posters around town for the villain's corporation within the movie). Successful viral campaigns are incredibly hard to achieve, and only the best ideas make a spark with fans. |
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| Author: | MadGez [ Sat Dec 13, 2014 12:39 am ] |
| Post subject: | Re: Which movies have had successful viral marketing campaig |
Dr. Lecter wrote: The Blair Witch Project actually. Yeah I'm surprised it wasn't mentioned earlier. It's the grand daddy of all viral campaigns. |
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| Author: | Thegun [ Sun Dec 14, 2014 2:50 pm ] |
| Post subject: | Re: Which movies have had successful viral marketing campaig |
Days of Future Past and Prometheus had the only ones that ever really did anything for me. In general I don't think they ever really do anything except for the weirdest of people, Like Graffiti bullshit is going to be the deciding factor why I'm going to see TDK. Blair Wtich did in fact make people think it was a real thing at the time so any really small film to blow up on the internet is really the only time you can say the film had an effective viral campaign. That was on par with like the original War of the Worlds reading. And such a shit film! I'd rather watch a home movie of fat people doing swimming exercises than watch Blair Witch again. |
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| Author: | Chippy [ Mon Dec 15, 2014 11:41 am ] |
| Post subject: | Re: Which movies have had successful viral marketing campaig |
Cloverfield is my favorite use of a viral campaign. It was so fantastic. |
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| Author: | O [ Fri Jul 21, 2023 10:59 pm ] |
| Post subject: | Re: Which movies have had successful viral marketing campaig |
Barbenheimer joins the list and is probably going to be a masterclass or business case example of brands running a successful marketing campaign. I could see them teaching about this weekend in MBA courses. |
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| Author: | Rev [ Fri Jul 21, 2023 11:13 pm ] |
| Post subject: | Re: Which movies have had successful viral marketing campaig |
O wrote: Barbenheimer joins the list and is probably going to be a masterclass or business case example of brands running a successful marketing campaign. I could see them teaching about this weekend in MBA courses. Barbenhiemer was not marketing campaign by the studios. The fans took it over and ran with it. So much memes  or am I wrong? |
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| Author: | O [ Sat Jul 22, 2023 4:15 pm ] |
| Post subject: | Re: Which movies have had successful viral marketing campaig |
Rev wrote: O wrote: Barbenheimer joins the list and is probably going to be a masterclass or business case example of brands running a successful marketing campaign. I could see them teaching about this weekend in MBA courses. Barbenhiemer was not marketing campaign by the studios. The fans took it over and ran with it. So much memes or am I wrong? Mattel and WB set up 100+ partnerships that put Barbie everywhere. Fans ran with it but they effectively got Barbie EVERYWHERE. You had a Barbie AirBNB influencers were posting about staying in. They engaged with fans and effective partnerships that were also an important ingredient here. |
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| Author: | Thegun [ Sun Jul 23, 2023 5:42 pm ] |
| Post subject: | Re: Which movies have had successful viral marketing campaig |
I Think Reloaded was one of the first, and I remember Bill Murray joining the NBA for Space Jam. I don't think WB had anything to do with Barbie, so I can't really credit them. |
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| Author: | O [ Sun Jul 23, 2023 9:22 pm ] |
| Post subject: | Re: Which movies have had successful viral marketing campaig |
As much as we've been bashing WB for DC, it would be hard to pull something like this off without them. More insights here: https://variety.com/2023/film/box-offic ... 235677922/ |
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| Author: | MadGez [ Tue Aug 01, 2023 8:42 pm ] |
| Post subject: | Re: Which movies have had successful viral marketing campaig |
The WB marketing team hit gold here. The whole company was behind it since the start of the year from Zazlav down. They were willing to put all their eggs in the Barbie basket and it paid off. |
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