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 Detective Pikachu: What Went Wrong? 
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Post Detective Pikachu: What Went Wrong?
It had so much buzz and the trailers were so popular, it had some of the most watched trailers of all time. But it won’t come anywhere near even Venom, the previous low for a film with so many trailer views. My only guess is that the buzz was not from the US.


Fri May 10, 2019 6:14 pm
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Post Re: Detective Pikachu: What Went Wrong?
I mean, at least wait until actual Friday numbers/Weekend numbers.

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Fri May 10, 2019 6:18 pm
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Post Re: Detective Pikachu: What Went Wrong?
Yeah way too early.


Fri May 10, 2019 6:24 pm
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Post Re: Detective Pikachu: What Went Wrong?
It could still open over 60m right. So way too early.

I think the only thing that seems to have gone wrong is that it was over predicted.

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Fri May 10, 2019 7:24 pm
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Post Re: Detective Pikachu: What Went Wrong?
People predicted like it was Deadpool for kids.


Fri May 10, 2019 7:54 pm
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Post Re: Detective Pikachu: What Went Wrong?
Less than the 1999 film adjusted even though that opened on a Wednesday

Less than Transforners unadjusted despite 12 years of inflation and opening on a Tuesday.

This is a DISASTER

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Fri May 10, 2019 8:08 pm
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Post Re: Detective Pikachu: What Went Wrong?
Transformers looked like an event. A welcome one in the second half of a summer of disappointing sequels. No comparison to this at all.

The 1999 animated film was a surprise big opener but then again it burnt out quickly.

The love for pokemon may be hardcore but it's not as widespread as thought when it comes to movies.

And this can still take the crown for highest video game opener which also says it all.

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Fri May 10, 2019 8:17 pm
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Post Re: Detective Pikachu: What Went Wrong?
And yes am extra week or more away from Endgame would have helped.

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Fri May 10, 2019 8:18 pm
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Post Re: Detective Pikachu: What Went Wrong?
MadGez wrote:
Transformers looked like an event. A welcome one in the second half of a summer of disappointing sequels. No comparison to this at all.

The 1999 animated film was a surprise big opener but then again it burnt out quickly.

The love for pokemon may be hardcore but it's not as widespread as thought when it comes to movies.

And this can still take the crown for highest video game opener which also says it all.


This looked like an event too, a mega budget Pokemon movie where they got the look exactly right, a relatable protagonist, a clear story, funny, cute, likeable, action-packed, the first time an iconic world-known brand has its live action movie, it had everything. The trailers were huge. I don't understand.

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Fri May 10, 2019 8:39 pm
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Post Re: Detective Pikachu: What Went Wrong?
It did about what I predicted. Moderate success that failed to live up to its insane potential. Also mediocre reviews.

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Fri May 10, 2019 8:50 pm
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Post Re: Detective Pikachu: What Went Wrong?
For casual fans it needed to build the world which the trailers didn't do. This is only attracting the fans which is still a big number


Fri May 10, 2019 9:27 pm
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Post Re: Detective Pikachu: What Went Wrong?
I think it's a crap performance myself.

The movie may not be very good, but if that marketing campaign can only match the original? That shows there's an unfortunate limit to its potential.

I was expecting TF and now I'm out of the Summer Game Top 5 (damn it!) and this probably won't even beat the OG adjusted.

Terrible.

Which makes me ask, how did TF do so well? Michael Bay? I mean, I only watched it coz it looked pretty cool. I don't care about any of the TF themselves and can't even tell most of them apart. There can't have been that many TF fans.

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Sat May 11, 2019 12:11 am
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Post Re: Detective Pikachu: What Went Wrong?
Snakes of a Plane scenario. A movie that gets quite hyped and gets water cooler interest but not enough that translates to breakout box office across quadrants.


Sat May 11, 2019 1:31 am
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Post Re: Detective Pikachu: What Went Wrong?
BK wrote:
I think it's a crap performance myself.

The movie may not be very good, but if that marketing campaign can only match the original? That shows there's an unfortunate limit to its potential.

I was expecting TF and now I'm out of the Summer Game Top 5 (damn it!) and this probably won't even beat the OG adjusted.

Terrible.

Which makes me ask, how did TF do so well? Michael Bay? I mean, I only watched it coz it looked pretty cool. I don't care about any of the TF themselves and can't even tell most of them apart. There can't have been that many TF fans.


Transformers was sold as an alien invasion disaster movie, and it had the uber-relatable kid-buying-his-first-car angle, which I guess isn't as relatable as kid-searching-for-his-missing-Dad angle.

Maybe like someone else said the trailers needed to introduce the world to non-Pokemon fans, which despite looking great, they didn't do.

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Sat May 11, 2019 1:49 am
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Post Re: Detective Pikachu: What Went Wrong?
I think Avengers stole its thunder. That's still insanely popular. Had we not just had that monster hit this would have done better.


Sat May 11, 2019 3:06 am
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Post Re: Detective Pikachu: What Went Wrong?
WB really fucked up releasing Shazam and Pikachu so close to Endgame. Or maybe they wouldn't have grossed more anyway? Who knows.

An opening aroumd 55m isn't terrible but the fact this will open than the first TMNT live action... eek.

Next Pokemon movie should be with Ash, Misty, Brock and Team Rocket.


Sat May 11, 2019 7:08 am
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Post Re: Detective Pikachu: What Went Wrong?
The Detective part of the title, it's just not a genre that's had many high ceiling films.

It appealed to both kids and adults but in some ways, didn't appeal as much to either as Secret Life of Pets 2 will to the former and Endgame did to the latter

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Sat May 11, 2019 11:05 am
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Post Re: Detective Pikachu: What Went Wrong?
I really thought we'd be crowning a new Pirates/Transformers type franchise. Its crazy that the movie is performing so badly. Unless this performs more like an original kids movie instead of one with a beloved IP attached to it, I'm calling it a flop. Franchise dead, see you in 10 years when Disney buys Nintendo.

Have to wonder; what if the lead was white or even asian? It definitely would help in China at least. A whitewashing controversy surely couldn't have hurt it any more? People always complain about the lack of diversity in Hollywood, but then those same people don't actually see movies with better representation in them.


Last edited by Flava'd vs The World on Sat May 11, 2019 1:49 pm, edited 1 time in total.



Sat May 11, 2019 12:20 pm
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Post Re: Detective Pikachu: What Went Wrong?
Magnus wrote:
I’m more shocked at how shit it’s overseas number was. 23m in 62 markets including China? Absolutely pathetic.

It’s actually in flop territory if it doesn’t break 300m WW


23m?! What the fuck!

That's godawful.

Was the hype only online? I don't get it.

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Sat May 11, 2019 12:23 pm
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Post Re: Detective Pikachu: What Went Wrong?
Magnus wrote:
I’m more shocked at how shit it’s overseas number was. 23m in 62 markets including China? Absolutely pathetic.

It’s actually in flop territory if it doesn’t break 300m WW

What’s your source for that overseas number?

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Sat May 11, 2019 1:21 pm
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Post Re: Detective Pikachu: What Went Wrong?
I’m going to wait until Deadline say something. That seems impossibly low.

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Sat May 11, 2019 1:27 pm
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Post Re: Detective Pikachu: What Went Wrong?
ERC reports numbers from the studio. So its official number. Why is it a surprise when the numbers so far have been awful. its opening below Shazam in asia in most markets. Korea also bombed big time finishing < 1m admissions(which was less than one day Endgame gross).

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Sat May 11, 2019 2:20 pm
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Post Re: Detective Pikachu: What Went Wrong?
BOM is showing $43M as its foreign total to date

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Although if it did do that badly in Asia that is beyond tragic. This was supposed to be a slam-dunk in the region. Was it Justice Smith? There have been black male Hollywood film stars for decades and plenty of those films have done well in Asia. Or were they pissed off that they didn't cast an Asian guy in the lead? I imagine that all the Millennials in Korea, China, Japan, etc. grew up watching Pokemon and seeing Ash as being Japanese.

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Sat May 11, 2019 3:41 pm
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Post Re: Detective Pikachu: What Went Wrong?
Barrabás wrote:
BOM is showing $43M as its foreign total to date

Image

Although if it did do that badly in Asia that is beyond tragic. This was supposed to be a slam-dunk in the region. Was it Justice Smith? There have been black male Hollywood film stars for decades and plenty of those films have done well in Asia. Or were they pissed off that they didn't cast an Asian guy in the lead? I imagine that all the Millennials in Korea, China, Japan, etc. grew up watching Pokemon and seeing Ash as being Japanese.



I think that includes Wednesday and Thursday numbers too.

Bleh. If this doesn't hit $400m WW I doubt we will get another Pokemon movie for awhile.


Sat May 11, 2019 3:49 pm
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Post Re: Detective Pikachu: What Went Wrong?
It did $16M first day in China apparently so there's no way it only did $7M in the rest of the world, right? Right?

They should've gone with Ash, Misty, Brock and Team Rocket.

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