We are hearing, especially in regards to how Aviron/Voltage’s After fared overseas this weekend, that it was a missed opportunity over here in the states. Industry estimates at the feature adaptation of the Anna Todd teen romance navel at $7.25M yesterday morning, and it’s since fallen to $6.2M stateside. It’s slightly higher than the debuts of such teen indies as Global Road’s Midnight Sun ($4M) and Open Road’s Before I Fall ($4.6M). We understand there was a thrifty targeted digital campaign toward females, but if this film, given its notoriety, had a bigger TV spot spend, the results could have well been in the double digits. Even though Rotten Tomatoes scores were at 14%, critical scores are irrelevant in driving business for this film, just like they were for the Fifty Shades series. Hey Lionsgate, perhaps you should have handled After instead of Hellboy? After played best on the East Coast, including French Canada, along with the Mid-West, where 9 of the top 10 runs were from. Females under 25 were out in full force on this film at 56%, but After gets 2 1/2 stars on PostTrak, but a B CinemaScore.

But we hear that this $14M financed production from Diamond Films, CalMaple, Wattpad and Voltage is crushing it overseas, ranking No. 1 over Friday and Saturday in Italy, Portugal, Poland, Germany, Greece, Argentina, South Africa, Sweden, Norway, Finland and Denmark. Aviron put up a small MG. Nancy will have an update on After‘s overseas.

Said Voltage President and COO Jonathan Deckter about the success of After abroad yesterday, “Our production partners have done an amazing job bringing this book franchise from Watt Pad to the big screen, giving our international distributors a film that delivers for both the core fans of the book and the general public. We’re already performing extremely well in a number of territories including Germany, Italy, Portugal, Greece, Argentina, Denmark and Central America. Nicolas and I couldn’t be happier with our international partners who’s results speak for themselves.”

RelishMix notes that After “has a strong Social Media Universe of 164.6M” comprised of 5.5M Facebook Fans, 32.3M Facebook video views, about 1.5M Twitter Followers, 106.1M YouTube views and 19.2M Instagram followers. And video material has an awesome viral rate of 83:1 versus the average teen drama of 15:1 since the first trailer dropped in November. YouTube views are near an average of 25K a day, ahead of the 18,6K average for the genre.

“With the co-stars and the novelist contributing to an international tour that has been through Europe and South America over the past month, look for After to meet or exceed worldwide box office expectations,” said RelishMix ahead of the pic’s opening.

After made more overseas than Hellboy.... lol

Poor Laika. They are almost the anti-Illumination at the box office. Every new movie earns less than its predecessor.

It always looked like a bomb though. I don't think it would have made much difference if Universal released it. Gave me an Early Man vibe. Laika can bounce back when they release something more appealing.

It looked more akin to the Boxtrolls which opened to 17m. I thought it would at least out open Kubo which didn’t look commercial at all.

TV animation has really stepped up too. Honestly no parent is going to take a kid to an iffy looking film when they can watch the Boss Baby tv show and get he same distraction.

TV animation has really stepped up too. Honestly no parent is going to take a kid to an iffy looking film when they can watch the Boss Baby tv show and get he same distraction.