Shazam! - 4,100+
Pet Sematary - 3,400
The Best of Enemies - 1,600+

Not sure how I feel regarding how big Shazam will open. Most people I've talked to either have never heard of it or think it looks dumb. WoM will be great though so I'm expecting strong legs, even with Endgame. Anything around the first Ant-Man would be fine, 60m+ is ideal/good. Should be a strong weekend though.

Shazam! - 54
Pet Sematary - 32
The Best of Enemies - 6

Shazam! - 56
Pet Sematary - 23
The Best of Enemies - 7

Only two King films have opened over $20m (1408 barely cracked it) and I doubt Pet Sematary will despite the generous theater count. Marketing has been a mixed bag that doesn't seem to be connecting, especially with the trailer in theaters.

Endgame tickets are supposedly going on sale Tuesday morning.

Strong reviews will help PS. I'm definitely reminded of the Evil Dead remake which had the exact same release date. But that felt like it had more hype. Can't see it going over 30 Million but would love to be wrong. Reviews have me really pumped for it.

Sales for Shazam is soft on Fandango today. It is a little behind Dumbo's numbers from last Saturday.

Pet Sematary is clocking in at 80%+ rotten tomatoes. Did not expect that.

$33M - Pet Sematary
$55M - Shazam

I could see both openers in the $20-40m range.

Cemetary: $24m
Shazam?: $36m

That is concerning in this age for a superhero movie. The reviews definitely help for movies that people have an existing interest to watch but the trailers for Shazam! aren't great enough to generate interest for adults(it looks too childish) though maybe teens might like it (also too childish for them IMO). The walk-ups will be great but I'm unsure of a big OW plus Avengers ticket sales might take away some buzz from it.

Shazam will come in below $50m OW, as low as $35m is possible also unless it gains major traction this week.

It needed a better release date.

Shazam is really coming out at a bad time. I'm really looking forward to seeing it this week, but it definitely feels like its being overshadowed by Endgame and with tickets for that going on sale this week its only going to look worse. I still have a hard time seeing it go sub $40M though, but I can see Pet Sematary being the real story this weekend, especially if it breaks $30M. I haven't seen much advertising for The Best of Enemies which is a shame, because it looks pretty good.

Shazam - 57
Pet Sematary - 28
The Best of Enemies - 6

Shazam is a tough one for me. It's got DCEU going for it, along with good reviews and a generous theater estimate. On the other hand, it looks a bit silly and not a character everyone is familiar with. I'd be surprised if opens above Ant-Man and I fully expect lower.

Nothing says hot in the market like a whopping $20m opening.

And regarding Shazam, surely it has way more of a hip vibe to it than Dumbo, which should help it to open with more. And surely it will target teenagers, who are more likely to buy tickets closer to the time they see a film (which means early tracking/MT etc. data will be useless).

Shazam still seems like it’d be a better fit for the CW. I’ll give it $47M though, powered by families and DC stans, but very little crossover.

Stephen King is In right now as are Cats. Zombies are out, but two out of three ain’t band. $35M

The Shazam marketing confused me. He turns into Shazam right? So why is there still a kid beside him telling him what to do, is that just imaginary?

The film is also in a weird zone where it feels like it's toying with being either a kids movie or a full blown parody/comedy, but isn't committed to either

That’s his guy-in-the-chair. Like Felicity or Cisco.

I saw an ad for Shazam: “its the best superhero movie .. since last month” then it cuts to Levy saying “what???” So they are definitely going for those Deadpool bucks now, but its probably too late to resell the movie as a farce.

Yea after rewatching it I get it now, it's his friend he just looks like the original Billy

A kid has a best friend. A kid turns into Shazam. Best friend is still best friend.

1. SHAZAM! - 54.5 MILLION (New)
2. PET SEMATARY - 28.158 MILLION (New)
3. DUMBO - 22.075 MILLION (-52%)
4. US - 14.95 MILLION (-55%)
5. CAPTAIN MARVEL - 10.5 MILLION (-49%)
6. THE BEST OF ENEMIES - 7.42 MILLION (New)
7. UNPLANNED - 5.55 MILLION (-13%)
8. FIVE FEET APART - 4.15 MILLION (-33%)
9. HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD - 3.19 MILLION (-27%)
10. WONDER PARK - 3.056 MILLION (-39%)
11. HOTEL MUMBAI - 1.885 MILLION (-41%)
12. MADEA'S FAMILY FUNERAL - 1.392 MILLION (-48%)

Curious how Shazam is selling. It feels lost in the dark shadow of Avengers hype.

Just wait until next week!

(I'm really, really hoping Shazam can get over $60 mil OW, but right now I'm just hoping for over $50 mil)

Previews start at 4pm tomorrow.

I think Shazam does 45-50m. There just hasn't been momentum for it to go higher [Endgame tickets on Tuesday really didn't help] even with the great reviews. Hopefully it does well the next couple weeks. Heck, it could even have a good hold Endgame weekend with sellouts.

Yeah a $40-$50M opening sounds about right for Shazam, but even then the movie is still a pretty big success with only a $80-$90M budget. It just feels somewhat underwhelming because of the brand name behind it.

Shazam!: $38M

Pet Sematary: $21M


Both have terrible release dates coming out soon after mega-openers in their respective genres.