Screened tonight at SXSW. Reports are that it's terrifying and brilliant. Scarier than Get Out, less "political".

Opening Weekend - $70+ mil
Total - $250+ mil

It's clearing $200m, guaranteed. I'll go $219 million.

Sounds good. With good will following Get Out and being less political - it could go a long way.

OW : $65m
Total: $240m

It needs to have strong talking points to leg out to over $200m.

For now, $54m/$181m

$250m from a $80m OW.

Have you seen the movie, Jack?

Ofcourse not! But I am sensing your question means something else.

I do not see it having a huge opening weekend. i.hope's prediction makes sense. I don't see it topping $60m.

Thanks for answering. I was thinking if you had seen it, you might have had an idea how popular the movie would become. No hidden meaning there.

I know my OW predictions are high but the trailers are great. Get Out opened to $33m when Jordan Peele was known but his name has grown exponentially now. Plus horror movies are opening much bigger these last few years and trailers sell it as more of a horror/thriller movie than political satire.

$75/200M sounds about right though it could go higher. It’s not like this is coming out-of-nowhere like Get Out, everybody knows this will be the water cooler movie for a few weeks. It’s going to be a big event.

Pretty sure there's a thread of this already but *shrug*

Think this will open to 70m+ if buzz continues to build. It has all the elements for breakout: follow up to a phenemonen, positive buzz, great trailer, etc.

Me either, feels like an overprediction by many.

I think 70 mil+ with potential to break out and challenge 100. I look back at Black Panther and one of the reasons I was high on it is that it brought out a whole new demographic due to the black audiences, while losing none of the original Marvel demo. White people were more excited about Black Panther than Captain Marvel, which is still doing really well. It was easily going to be a 150 mil+ opener just based on Marvel+marketing alone. But then the miles and away biggest opener for black audiences is how it got to 200. Likewise not only will Us get the black audiences behind it, but white people really like Get Out as well, and all the SJW side of white people are totally on board. I think it has 50 mil+ of "white buzz" even before considering if it's the 2nd biggest opener ever for black audiences

I don't know about a $100M opening, but $50-$60M still sounds about right honestly. Of course it could go higher, but for now I'm sticking with those numbers. It's going to be HUGE regardless though.

Also seems like Us is more marketable than Get Out. I remember thinking what hell is that movie about it.

It’s going to straight up MURDER the box office

100m OW
350m Domestic
850m Worldwide

glad I got it in my draft

I wish I had

As a horror fan, I can't get excited about this. Think it looks dumb.

100% on RT with 40 reviews so far.

No doubt the film will have layered meanings which will only spur WOM and more trips to the theater.

56 reviews & still at 100%

This is going to explode. Awesome.

We'll see. Traditional tracking has it around $60m, which is great. Will also be competing with the first weekend of March Madness.

I'm not talking opening weekend. Only fools care about that. Its total will be big. Great for only his second feature. No difficult second album. Great stuff.