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 Weekend Numbers for Deadpool and Friends/Enemies 
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The Kramer
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Post Weekend Numbers for Deadpool and Friends/Enemies
Deadpool 2 - $125m
Infinity War - $28.7m / $595m
Book Club - $12.5m


Sun May 20, 2018 11:24 am
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The Incredible Hulk

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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
Good opening for Deadpool but definitely nothing special or nothing to remember. A lot of people thought it wouldn't open above the first one so that's not shocking but opening below the low end of tracking is. Definitely was front-loaded.


Sun May 20, 2018 11:33 am
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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
It was always going to be tough to out-open the first. It wasn't a normal opening for a potential franchise. It opened mega-big. Black Panther 2 will face the same issue. But Deadpool 2 still did well in terms of general R-rated openings. It won't hit the first's total or even come close.


Sun May 20, 2018 11:35 am
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The Dark Knight

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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
More like Dead in the Water.


Sun May 20, 2018 12:06 pm
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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
Deadpool 2's numbers aren't bad by any means, but I just can't help but feel underwhelmed by it either. This decrease shows there was basically no growth at all, and I expected this to at least have more upfront demand with no holiday effect. An opening surpassing Deadpool shouldn't have been that hard, but as we suspected before the novelty just wasn' t there this time and the marketing was definitely lacking something IMO. Good hold for IW and it will likely go up with actuals and about what I expected for Book Club. I'm sure most including me wouldn't have thought an opening in the double digits would even happen until we saw those pre-sales this week.


Sun May 20, 2018 12:35 pm
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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
Damn! :whaa: Black Panther got gutted this weekend (-60%) by the 1,2 punch of DP2 and physical release.


Sun May 20, 2018 2:24 pm
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KJ's Leading Idiot

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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
Decent for DP2 but with that Friday number I thought it could top the originals opening.

IW should have held better.

Book club getting double digits is a win.


Sun May 20, 2018 2:25 pm
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KJ's Leading Idiot

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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
Passionate Thug wrote:
Damn! :whaa: Black Panther got gutted this weekend (-60%) by the 1,2 punch of DP2 and physical release.


That was pretty much expected. I think 60% is a good hold under the circumstances.


Sun May 20, 2018 2:26 pm
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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
Deadpool 2 - good opening. A bit frontloaded, but that was to be expected.

Book Club - Thought it might go higher with the opening day #, but a good opening anyway. Should at least play well as counter-programming over the holiday.

Show Dogs - estimates put it at the 13th worst opening in over 3000 theaters. That actually could have ended up much worse.

Good hold for Avengers, interested in it's hold going against Solo over the holiday.

Fun to see Super Troopers 2 lose 65% of it's theaters and increase 12% over last weekend, I assume due to double features with Deadpool.


Sun May 20, 2018 3:24 pm
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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
DP2 opened to over 300m WW. Wonder if that was better than DP?

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Sun May 20, 2018 4:41 pm
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Wallflower
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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
Kind of hoped Book Club might do a bit better but it will be leggy I'm sure. Odd to see it drop on Saturday though. You wouldn't think it would have a "rush out" factor.


Sun May 20, 2018 5:57 pm
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llegó a la casa vía marítima
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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
This had a pretty ideal set up for a sequel -- popular and well-liked predecessor, great ad campaign, little competition (the #2 movie is only doing $28m) -- and it decreased from the first. I think this shows Deadpool 1 maxed out the audience for it, especially thanks to Valentine's Day falling on the Sunday and boosting it massively that day.

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Sun May 20, 2018 9:46 pm
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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
It will do better overseas and overall most likely. I think it was does show is the over saturation of three big movies in May. Something should have moved.


Sun May 20, 2018 9:46 pm
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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
Barrabás wrote:
This had a pretty ideal set up for a sequel -- popular and well-liked predecessor, great ad campaign, little competition (the #2 movie is only doing $28m) -- and it decreased from the first. I think this shows Deadpool 1 maxed out the audience for it, especially thanks to Valentine's Day falling on the Sunday and boosting it massively that day.


This sequel did not increase its marketing (and therefore interest) to new heights. In fact, I believe it lowered them. Which I think contributes to why it dropped.


Sun May 20, 2018 11:42 pm
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KJ's Leading Idiot

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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
Also the drop of DP2 is not big enough to say that holiday weekend didn't play it's part in originals opening.


Mon May 21, 2018 10:48 am
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KJ's Leading Idiot

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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
Not that anyone cares but Avengers: Infinity War becomes only 8th movie (unadjusted) to reach past $600m on Tuesday. Disney now has THREE movies in past 6 months to cross $600m mark domestically.


Wed May 23, 2018 9:23 pm
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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
Disney owns the box office

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Wed May 23, 2018 10:21 pm
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007
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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
Disney is truly king

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Wed May 23, 2018 10:47 pm
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KJ's Leading Idiot

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Post Re: Weekend Numbers for Deadpool and Friends/Enemies
Has there ever been a bigger studio domination like what Disney has currently?


Thu May 24, 2018 2:20 am
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