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 Friday Numbers (May 18) 
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Post Friday Numbers (May 18)
Avengers: Infinity War- 7.247m
Life of the Party- 2.2m
Rampage- 340K
Black Panther- 221K
2001: A Space Odyssey- 57K

https://twitter.com/BoxOffice?ref_src=t ... r%5Eauthor

Avengers should see a bigger Saturday jump than last week, since it was probably deflated by Deadpool yesterday. Though its Sunday drop won't be as good. Still, it will drop less than 55%, which is impressive.


Sat May 19, 2018 10:21 am
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Hold the door!

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Post Re: Friday Numbers (May 18)
Deadpool 2- 53.3m

It won't hit 150m with that number, but 140m+ is in play.


Sat May 19, 2018 10:35 am
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KJ's Leading Idiot

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Post Re: Friday Numbers (May 18)
That's better for IW but I was hoping for sub-50% drop as reported earlier.

Great for DP2 though $150m+ opening is not happening with that. Still $140m+ is GREAT OW. It will beat Apocalypse in just 4 days.


Sat May 19, 2018 11:01 am
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Post Re: Friday Numbers (May 18)
Deadpool 2 will get at least a decent multiple, it's well liked. I don't see why it can't hold decently after Memorial Day.


Sat May 19, 2018 1:00 pm
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Post Re: Friday Numbers (May 18)
Magnus wrote:
Given the possibility of a letdown when you have such a overperforming predecessor, DP2 matching the originals OW is a fairly sizable success. It should break 300m but I do think it could be frontloaded enough to do high 120s OW from this OD and a sub 2.3 multiplier that I still stand by it isn’t a lock. Most likely it does low 130s OW and a 2.35-2.4 multiplier to get around 315m-320m finish. The first Deadpool wil likely be the peak of the X-Force franchise (domestically at least) but DP2 performance is strong enough that regardless of what happens with Disney we should see more entries in the next few years.

IW drop cements BP as the domestic crown winner. I do not see it getting the 4.75 multiplier from this weekend it would need to get to surpass BP. I think 690m would be a best case at this point. Which just shows how insane BP was that even an event like IW can’t surpass it.


Except the WW number is more important

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Sat May 19, 2018 1:02 pm
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Post Re: Friday Numbers (May 18)
Magnus wrote:
DP2 also makes Guardians 2 look better. The originals were both breakout hits that appealed to folks who normally didn’t go to superhero movies. GOTG2 increased over 15% while DP2 is gonna drop 10%. Obviously GOTG2 had a year of inflation and the overall stronger brand of MCU but I think a year later we didn’t appreciate what GOTG2 did. It isn’t easy to increase over a breakout hit.

It’ll be interesting to see how sequels to other breakout hits like the next IT and Jumanji play out in 2019.

I think it’s easier to increase when you start slower like Guardians. Then you have more rush factor for the sequel and more repeat viewings. Whereas with Deadpool there was already tons of rush factor and the repeat viewings won’t increase.


Sat May 19, 2018 2:29 pm
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Post Re: Friday Numbers (May 18)
The number is ok. Probably winds up with around $125m. That’s where I originally had it pegged, but I thought the late advertising and better-than-expected reviews would give it a bigger boost.

Infinity War is disappointing after the early Friday estimate though. The path to $700m will be tough now.


Sat May 19, 2018 5:34 pm
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Post Re: Friday Numbers (May 18)
Disney cut at least 10 million off BP's final total with the home release so early. Should have just waited until fathers day :disgust:


Sat May 19, 2018 5:46 pm
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KJ's Leading Idiot

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Post Re: Friday Numbers (May 18)
^ Cutting $10m off from BP's final total means getting another $20m+ from home media. I don't think that's a bad business for them.


Sat May 19, 2018 9:24 pm
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Post Re: Friday Numbers (May 18)
At this stage of its release, the studio is getting very little of the actual box office revenue, so it's ONLY about getting it to a milestone ($700m) of which it will get to even at its current pace. $702m or $712m has the same value in it for Disney, so releasing it on home video as early as they can was the sensible approach.


Sat May 19, 2018 9:34 pm
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Post Re: Friday Numbers (May 18)
DP2 playing very strong today. $140m defintely possible.

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Sat May 19, 2018 9:46 pm
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Post Re: Friday Numbers (May 18)
Algren wrote:
At this stage of its release, the studio is getting very little of the actual box office revenue, so it's ONLY about getting it to a milestone ($700m) of which it will get to even at its current pace. $702m or $712m has the same value in it for Disney, so releasing it on home video as early as they can was the sensible approach.


I get it that money is money..... On another note looks like it is doing awesome so far on the home release. So well in fact that some Walmart's and other stores are limiting the number of copies you can buy to 2 per transaction.


Sat May 19, 2018 10:56 pm
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Post Re: Friday Numbers (May 18)
Sat looking DP2 41m, IW 13m


Sun May 20, 2018 3:31 am
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Post Re: Friday Numbers (May 18)
Passionate Thug wrote:
Algren wrote:
At this stage of its release, the studio is getting very little of the actual box office revenue, so it's ONLY about getting it to a milestone ($700m) of which it will get to even at its current pace. $702m or $712m has the same value in it for Disney, so releasing it on home video as early as they can was the sensible approach.


I get it that money is money..... On another note looks like it is doing awesome so far on the home release. So well in fact that some Walmart's and other stores are limiting the number of copies you can buy to 2 per transaction.


That's the reason it was released earlier at home media. Its making more money for Disney now.


Sun May 20, 2018 7:14 am
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Post Re: Friday Numbers (May 18)
Looks like Infinity War will get the same treatment with a July 31st Digital and August 7th Blu-ray release dates. Although I highly doubt IW will still be in almost 1000 theaters by then.


Sun May 20, 2018 8:38 am
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Post Re: Friday Numbers (May 18)
Yeah July is too far and given the competition I don't think IW will be making much by that time.


Sun May 20, 2018 2:27 pm
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