Now that is a multiple demographic crossover hit right there. Legs will probably be bad, but a mammoth Mother’s Day opening weekend should be enough to push this over the mark.

I'm rooting for it but I think it'll do around 50m tops. I don't have faith in the general public.

This looks good. I'm IN.

I'm thinking 70+. I want to take my mom for Mother's Day. Definitely think it will break out but I'm not sure if it can do 100 million. I think that's pretty unlikely.

Out

I think $60-$70m at best and that would be great. Good counter-programming for the month though.

Snatched managed to do $45m so I think with the black crowd support this can do much more than that if it gets good reviews which I think it's likely.

0%

I don't know about $100M, but $50M should happen. That trailer is effective and it seems like solid counter programming for not only black audiences, but older women aswell.

Y'all are nuts. Be lucky to make $30m.

Go on...tell me "URBAN AUDIENCES". I dare ya

30 opening weekend maybe. Disappointed I didn't have this picked in the spring game. If only there had been a trailer out.

Looks like a hit

I found your missing 's'.

Maybe a little tiny poop. Not a full blown log

Just watched the trailer.

Movies like this come out all the time. I think it can do well, but not $100m well. Anyway, it seems like the type of film that I will watch and enjoy, like I do every time a home invasion film comes out (Trespass, A Stranger Calls and before you see it, even Better Watch Out). I pretty much watch them all.

I'll go $60m.

Out.

Have you seen The Collector and The Collection? Not exactly home invasion movies, but you may like them.

I think this would have had a shot if they got a real star to play the lead invader instead of the psycho dad from season 2 of 24. As is though, it can probably be one of the bigger "urban" hits in recent memory. Happy for Gabrielle Union (who apparently produced as well!).

They totally count towards that type of movie, for me. And yes, I saw the first. Didn't get around to the second yet. Not sure that I really liked the first too much, but I was a lot younger then.

It's releasing against another female-oriented film, Melissa McCarthy's Life of the Party. Unless this gets Girls Trip-type reviews, I'm thinking it will be lucky to open better than When the Bough Breaks.

The competition around it increased so much since this club was made but I feel it will still do well and sneak past $100m if the reviews are good

May is way overloaded with female skewing films - I really don't understand why they could not have spread them out a little:

Overboard
Tully
Breaking In
Life of the Party
Book Club
On Chesil Beach

But Mother's Day will certainly help it and it does look appealing to both sexes. So $60-$80m would be a nice haul for it.

Out

Gabrielle Union has never been a BIG draw; even in the urban community. It might connect with Mothers but most I can see for it is $18-$20 OW with at most 60m total with excellent reviews. Decent reviews will most likely put it at around a $12m OW and a $25m finish. I hope it is not as dumb as "Traffik" was.

Well unless this turns into The Greatest Showman, it will be one of my bigger misses. Life of the PartY moving really hurt, but I still don’t understand why they didn’t try to market beyond black women. Could have played it as an action movie, a social justice movie, a strong black woman overcoming white male obstacles. Instead, they play it as niche amd can’t even match the likes of No Good Deed amd The Perfect Guy.

After the initial marketing it just died and I don't know why. It has good cross over appeal but they never seemed to be interested in marketing this other than for black woman.