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1924
Indiana Jones IV
Joined: Tue Mar 26, 2013 4:43 pm
Posts: 1079
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 why did Phantom Menace have such a good multiplier? I agree that the WOM was not that and among younger audiences it was flat out good, but it still doesn't explain why its multiplier was so good and it didn't show any frontloadedness
even if it had opened to about 85m which is likely would have happened I think with a Friday opening, that would be less than 20% of its total made on opening weekend
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| Tue Aug 15, 2017 10:30 pm |
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zwackerm
Hold the door!
Joined: Sun Jun 01, 2014 10:26 pm
Posts: 20340
Location: Where they shot Knock at the Cabin
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Re: why did Phantom Menace have such a good multiplier? It was THE movie. It had 16 years of build up. Fanboys saw it 15+ times because it was a new mothafuckin Star Wars movie.
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| Tue Aug 15, 2017 10:42 pm |
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David
Pure Phase
Joined: Tue Feb 15, 2005 7:33 am
Posts: 34865
Location: Maryland
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Re: why did Phantom Menace have such a good multiplier? Yes. Everyone had to see it. A lot had to see it multiple times. It was a cultural event almost without compare. The sheer frenzy and passion overwhelmed at first, and the concerns festered and solidified afterward...affecting Attack of the Clones (coupled with Spider-Man competition).
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| Tue Aug 15, 2017 11:16 pm |
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Algren
now we know
Joined: Tue Oct 19, 2004 9:31 pm
Posts: 67032
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Re: why did Phantom Menace have such a good multiplier? Didn't it open on a Wednesday too?
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| Wed Aug 16, 2017 12:34 am |
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tree and a half
Cream of the Crop
Joined: Mon Jan 11, 2016 11:38 am
Posts: 2084
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Re: why did Phantom Menace have such a good multiplier? It was a remake of the #11 domestic box office film of all time - comfort food for lazy audiences.
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| Wed Aug 16, 2017 2:01 am |
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MadGez
Dont Mess with the Gez
Joined: Sun Oct 24, 2004 9:54 am
Posts: 22677
Location: Melbourne Australia
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Re: why did Phantom Menace have such a good multiplier? It was a pop culture event like nothing else. It truly was the most anticipated film of all time. In the days before advanced ticket sales (online) - people camped in line for weeks to get tickets and be the first to see it. This created further buzz as news outlets would report on the crazy camp outs.
It also didn't have saturation level screens on its OW (or at least not what we would have expected) as George Lucas was very selective with the theaters showing the film. Hence why the OW was slightly disappointing to some.
And without rampant piracy and rapid theater to video windows it hung around for a while due to repeat viewings.
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| Wed Aug 16, 2017 9:15 am |
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lilmac
Veteran
Joined: Wed May 25, 2005 12:07 am
Posts: 3129
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Re: why did Phantom Menace have such a good multiplier? Others have said it. We saw it in theaters multiple times.
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| Thu Aug 24, 2017 11:38 pm |
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