Ahhh, I remember this time so well. Especially me thinking SM3 would open under Pirates 2.

Interestingly, this may finally happen again next year. Here's how June 2018 looks:

June 1: Deadpool 2
June 15: The Incredibles 2
June 22: Jurassic World 2

And a week before Deadpool is Han Solo.

yikes, I can't believe it's been 10 years. I still remember the bizarre non-excitement of walking out of Spider-Man 3 with my friends.

At World's End nearly adjusts to $400m, yeesh.

I love Pirates 3 so much and it disappoints me others don't like it still.

Shrek 3 and SM3 aren't as good as their predecessors, but they hardly seem to me to be as bad as their reputations would suggest. The worst Shrek film I'd take any day over pretty much any other Dreamworks film sans the King Fu Panda and HTTYD franchises.

But Pirates 5 will be lucky to sniff 200 million, and there's a chance that this next Spider-Man film even with an Iron Man and Svengers boost could miss 300m, so it puts it all in perspective.

Some of Pirates 3 is good. Some of it is bad and pointless. Shrek 3 is mostly bad, taking the worst parts of the first two and magnifying them. Spider-Man 3 is... very disappointing. Essentially rewriting SM1's story. And then shoehorning Venom/Gwen into it.

Bleck.

X-men Origins, Green Lantern, Fantastic Four, BvS, and Suicide Squad have honestly retroactively made SM3 better for me.

It's like Fox and WB wanted to show the world how to really fuck up a big budget superhero film. "Why'd you say that name?!" is a hundred times the worse McGuffin than Harry's butler.

Yeah what a month that was. We all knew it was ridiculous to shoehorn three major titles like that in the one month but the studios did it to mixed results. The good thing was the rest of the summer was still very strong.

Interesting how the tide has changed. May has basically been abandoned outside of the Marvel summer kick-off. Memorial Day is a shell of its former self and summers in general are less packed with major tentpoles as studios spread out their major product over the non summer months.

Didnt realise Summer 2018 was this strong. Plus Infinity War to kick it all off.

Deadpool 2 and Hans Solo are ridiculously close to each other though. Same with Incredibles and Jurassic.

If they're all good, the market will expand to accommodate all of them.

Though something should move to mid July. Ant-Man will probably do in the 225-250 range, but the rest of the month is open. MI:6 will do less than 5.

How fondly I recall being one of the new tonknow that Pirates 3 would disappoint big time, which it did from day 1. Spider 3 opened pathetic word of mouth killed it.

Easily the best thing about that summer was popcorn classic Transformers, which to this day remains one of the best theater experiences that I have had. I remember Madgez and I being among the few to see Transformers epic potential.

Summer 2007 was such a great reminder of the very short shelf life that some concepts have, regardless of their peak popularity. Spider-man and Pirates are the biggest franchises on Earth - even bigger than Star Wars - from 2002-2007, but one bad film and its all undone. Brand loyalty vanishes in an instant and is transferred to the new hot trend - Transformers and Judd Apatow comedies in Superbad and Knocked Up. Which then promptly experiences a very similar cycle over the coming years.

What a time to predict, though.

I'll always be proud of this club: http://www.worldofkj.com/forum/viewtopic.php?f=12&t=26058&hilit=Transformers

Shout out to Magnus for calling us fools. Then again it wasn't yet clear at the time how bad they'd all be. Each killed their own franchise creatively.

Transformers is so overrated, and certainly not better than Pirates 3.

I still say Spidey and Shrek sucking as bad as they did impacted Pirates 3's performance. It ended up doing much better on domestic home video than the other two, despite lower domestic box office.