Dumping 5 wide releases because, why not?



Unforgettable - 2,350+
The Promise - 2,000
Phoenix Forgotten - 1,500
Born in China - 1,500
Free Fire - Wide

UNFORGETTABLE - 7.249 Million
BORN IN CHINA - 4.717 Million
FREE FIRE - 3.532 Million
THE PROMISE - 3.003 Million
PHOENIX FORGOTTEN - 1 Million

Are these movies even being advertised outside of theaters? I've only see TV spots for The Promise.

I've seen TV spots for Unforgettable (LOL), The Promise (wut), and Born in China.

I hope Born in China wins.

Bit hard to predict Free Fire without a theatre count. Reminds me, though, of when The Neon Demon opened fairly wide.

I believe there are certain political/social dynamics propelling The Promise's wide release. People invested in pushing it into the mainstream public consciousness even if they lose money. It is the "big," star-power-driven movie depicting the ever-controversial Armenian genocide.

Unforgettable - 11 million (comparatively muted advertising, but I believe it has enough urban appeal to come close to, say, When the Bough Breaks)
The Promise - 5
Born in China - 4
Phoenix Forgotten - 1
Free Fire - right below 1m

Free Fire will open in 700 theaters according to pro.boxoffice.com.

what are any of these movies? I've never heard of any of them. three of my favorite actors though, Rosario, Oscar, and Christian.

$1600 pta average new releases

I think Unforgettable could do 10+, my sister is excited for it lol

I have no idea what Phoenix Forgotten is, I saw a big poster of it a couple days ago.

A found-footage horror movie. The type of one they were churning out at a rapid clip a couple years ago.

Heard of all of them besides Phoenix Forgotten.

It is cool A24 is opening Free Fire wide...because I get to see it sooner. But I am not sure anything justifies it in terms of commercial potential. They haven't solid it anywhere near as aggressively as they did Ex Machina or The Witch.

You watched part of the trailer less than two weeks ago. Guess it's living up to the title .

Same. I wish they would have been more aggressive with the marketing. Maybe this week they'll push it harder.

The Lost City of Z also expands to about 500 theaters this weekend.

Unforgettable had it's trailer attached to Fifty Shades Darker, so it probably has the most awareness. Wouldn't be surprised by 10M+ depending on theater count. Born in China has probably been marketed well enough by Disney for it's niche audience, but I don't think it will be one of the higher grossing Disneynature films. Phoenix Forgotten, Free Fire, and The Promise have very little awareness and will likely bomb pretty hard, though Free Fire looks kinda fun and might be a crowd-pleaser if people come out to see it.

Unforgettable should do $13m OW
Born in China - $5m
rest will bomb pretty hard with sub-$5m opening

Unforgettable - 10
Born in China - 5
The Promise - 3
Free Fire - 2
Phoenix Forgotten - 1

Unforgettable wasn't with Fifty Shades here. I had Born in China with Beauty & The Beast and Free Fire with Logan. Those are the only times I saw those trailers theatrically and I've never had the Unforgettable trailer with anything.

Yep.

1. FATE OF THE FURIOUS - 40.996 MILLION (-58.5%)
2. THE BOSS BABY - 11.528 MILLION (-28%)
3. BEAUTY & THE BEAST - 9.319 MILLION (-32%)
4. UNFORGETTABLE - 7.249 MILLION (New)
5. BORN IN CHINA - 4.717 MILLION (New)
6. SMURFS - 4.431 MILLION (-34%)
7. GOING IN STYLE - 4.213 MILLION (-33%)
8. THE PROMISE - 3.003 MILLION (New)
9. FREE FIRE - 2.932 MILLION (New)
10. GIFTED - 2.925 MILLION (-5%)
11. THE LOST CITY OF Z - 2.25 MILLION (+1,909%)
12. GET OUT - 1.851 MILLION (-38%)
13. KONG: SKULL ISLAND - 1.759 MILLION (-35%)
14. THE CASE FOR CHRIST - 1.627 MILLION (-41%)
15. POWER RANGERS - 1.604 MILLION (-43%)

* PHOENIX FORGOTTEN - 1 MILLION (New)

I can see Fate dropping 60+%. Furious 7 had lesser competition than this weekend and it dropped 59.5% so I think with a weaker WoM Fate would drop bigger like 61.5%

The only reason I'm predicting less is because less people turned out for it opening weekend and I feel it had less of a rush-out factor. And sure there are a ton of new movies opening but they'll all bomb so it doesn't matter too much. Furious will still get all of the biggest screens.

But won't the comparatively lesser WoM turn-off a lot of people? Also this one isn't going to get many repeat viewings as F7 did so I think it will drop higher. These 5 movies will still attract all different types of demographs which could cannibalize Fate's drop even if it has all the screens.

Except these other movies will mostly attract nobody . I don't think the WOM is THAT below the previous one and with a lack of better options I think it will still be the top choice for plenty of people.

Well yeah they won't attract too many people but I believe Unforgettable can do $13m OW like The Longest Ride during F7 and then the rest of the movies should do between $1m-$5m which means it will be bigger competition this time

F8 has fine WOM, certainly not WOM that is going to make it fall way harder than F7.