Thank you for your reply.
So, for DS run:
On Opening weekend + other weekend: Aeon chain ( 1st largest chain) 50% capacity.
On weekdays: Aeon chain ( 1st largest chain) 50% capacity, Toho chain (2nd largest chain) 50% capacity on Tue and Thu and 100% capacity on Mon, Wed, Fri at some busiest locations (11-12).

These 2 largest chain account for 70% gross of box office?

What good news today, indeed with a 4DX and MX4D version from December 26, the 4DX giveaway, and the 4th and last weekend of gifts of the normal version, we can expect a big weekend and very strong holidays, stronger than previously expected.

@Corpse, (or whoever),

Where do you think DS would be holding rn without the giveaways, etc? And how much should that affect its final total?
I get the general idea, but would you mind breaking it down a little?

It will take longer time to cross 30B yen.

I still think that it will still cross 10 billion in the first 10 days.
But 20 billion, it will take probably until December, then 30 billion in early February.

Of course, while I disregard the giveaways, I count the holidays as boosts.

Edit: Some typos

In my op, giveaway is used to balance out the very lacking of holiday in its first 2.5 months in comparing to other movies with good release date.

Yeah, but that person was asking how it will do without the giveaways so I just gave out my personal answer xD
So I also think that KnY having giveaways is fair because of the circumstances around it (no holiday boosts or anything in the past 2 months), I was just giving out my own answer to the person who asked.

I thought about this too, and while it makes sense, we never really saw any sign of this for the prior post-giveaway mondays, which had more or less normal, if not higher drops relatively to the rest of the weekdays, even (let alone a 25% increase). And while the numbers being lower should make it easier to see these sort of increases, this giveaway was also the most frontloaded of the bunch, as we saw from Sunday having a much higher drop compared to the usual post-giveaway sunday relatively to saturday. So it's still pretty strange to me, and I'm curious to see if it'll translate to stronger weekdays in general for this week or just remain a one-off.

Maybe its because news broke that the movie reached 30B?

Yes, though Toho Cinemas resumed 100% capacity on all weekdays at all their locations from December 1st,

In terms of the market's screens, Toho Cinemas and Aeon Cinemas account for more around ~55% of the screen count But in terms of business, they're more like ~65% of the market's business. It can vary between films on how much Toho and Aeon account for their results, from the distributor to what demographic the film is attracting, but that's the general numbers for a standard wide release from a major studio.

I would treat them as a holiday or a discount day of sorts. What they've done is help increase repeat viewings from the fanbase. They've helped, of course, but I don't know if they've had a major impact since the weekends after the giveaways have dropped around 30/35% to balance them out in the end.

Instead of having a performance filled with strong holds of like 10/20% (or better) each week like most social phenomenon films, it's having miniscule drops (or now increases) on the giveaway weekends, while having larger drops on the non-giveaway weekends. Does this make sense?

The giveaways aren't exclusive to this film either, to the members who may be wondering and aren't familiar with the market. A lot of films with big fanbases receive similar treatment throughout their runs, just not quite on this scale.

I agree that this Monday does seem a bit abnormal, even with the possibility of giveaway spillover. Granted, I still think it's the main reason for the sizable increase over last Monday, since it's a book versus an illustration card and with less availability.

However, it could be that possible "rush" factor I've mentioned in the past where fans could be coming out strong in order to get it over Spirited Away ASAP now that it's days away from overtaking it. If Tuesday is abnormally strong, I'd say this is the case since the giveaways are basically gone now (~10,000 or so left after Monday) and shouldn't have any impact for the rest of the week.

Demon Slayer: Mugen Train - Daily Performance Tracker

10/16 - Fri.: ¥1,268,724,700 ($12.0 million) / 910,507
10/17 - Sat.: ¥1,701,723,350 ($16.2 million) / 1,270,234
10/18 - Sun.: ¥1,652,669,400 ($15.7 million) / 1,239,752
10/19 - Mon.: ¥735,000,000 ($7.0 million) / 545,000
10/20 - Tues.: ¥545,000,000 ($5.1 million) / 395,000
10/21 - Wed.: ¥635,000,000 ($6.0 million) / 505,000
10/22 - Thur.: ¥465,000,000 ($4.5 million) / 340,000
10/23 - Fri.: ¥700,000,000 ($6.7 million) / 510,000
10/24 - Sat.: ¥1,500,944,600 ($14.3 million) / 1,115,182
10/25 - Sun.: ¥1,540,504,150 ($14.7 million) / 1,157,654
10/26 - Mon.: ¥620,000,000 ($5.9 million) / 460,000
10/27 - Tues.: ¥410,000,000 ($3.9 million) / 300,000
10/28 - Wed.: ¥575,000,000 ($5.5 million) / 430,000
10/29 - Thur.: ¥390,000,000 ($3.7 million) / 285,000
10/30 - Fri.: ¥555,000,000 ($5.3 million) / 405,000
10/31 - Sat.: ¥1,212,312,550 ($11.6 million) / 887,893
11/01 - Sun.: ¥1,286,354,600 ($12.3 million) / 1,140,390 *Discount Day*
11/02 - Mon: ¥820,000,000 ($7.8 million) / 605,000 *Holiday Boosted*
11/03 - Tues.: ¥1,185,000,000 ($11.3 million) / 900,000 *Holiday*
11/04 - Wed.: ¥350,000,000 ($3.3 million) / 260,000
11/05 - Thur.: ¥230,000,000 ($2.2 million) / 170,000
11/06 - Fri.: ¥325,000,000 ($3.1 million) / 240,000
11/07 - Sat.: ¥863,827,750 ($8.3 million) / 628,614
11/08 - Sun.: ¥909,098,150 ($8.8 million) / 667,179
11/09 - Mon.: ¥315,000,000 ($3.0 million) / 230,000
11/10 - Tues.: ¥220,000,000 ($2.1 million) / 160,000
11/11 - Wed.: ¥295,000,000 ($2.8 million) / 230,000
11/12 - Thur.: ¥200,000,000 ($1.9 million) / 145,000
11/13 - Fri.: ¥310,000,000 ($3.0 million) / 225,000
11/14 - Sat.: ¥795,343,500 ($7.6 million) / 611,418
11/15 - Sun.: ¥726,313,550 ($6.9 million) / 535,986
11/16 - Mon.: ¥265,000,000 ($2.5 million) / 195,000
11/17 - Tues.: ¥165,000,000 ($1.6 million) / 120,000
11/18 - Wed.: ¥240,000,000 ($2.3 million) / 185,000
11/19 - Thur.: ¥165,000,000 ($1.6 million) / 120,000
11/20 - Fri.: ¥240,000,000 ($2.3 million) / 170,000
11/21 - Sat.: ¥439,606,550 ($4.2 million) / 314,726
11/22 - Sun.: ¥592,738,550 ($5.7 million) / 433,315
11/23 - Mon.: ¥460,110,250 ($4.4 million) / 357,741 *Holiday*
11/24 - Tues.: ¥125,000,000 ($1.2 million) / 90,000
11/25 - Wed.: ¥160,000,000 ($1.5 million) / 120,000
11/26 - Thur.: ¥120,000,000 ($1.1 million) / 85,000
11/27 - Fri.: ¥195,000,000 ($1.9 million) / 130,000
11/28 - Sat.: ¥556,443,300 ($5.3 million) / 392,017
11/29 - Sun: ¥448,060,450 ($4.3 million) / 320,031
11/30 - Mon.: ¥140,000,000 ($1.3 million) / 105,000
12/01 - Tues.: ¥170,000,000 ($1.6 million) / 145,000 *Discount Day*
12/02 - Wed.: ¥125,000,000 ($1.2 million) /100,000
12/03 - Thur.: ¥x95,000,000 ($0.9 million) / x70,000
12/04 - Fri.: ¥145,000,000 ($1.4 million) / 105,000
12/05 - Sat.: ¥319,013,550 ($3.1 million) / 225,976
12/06 - Sun.: ¥336,505,700 ($3.2 million) / 239,874
12/07 - Mon.: ¥100,000,000 ($1.0 million) / x75,000
12/08 - Tues.: ¥x85,000,000 ($0.8 million) / x55,000
12/09 - Wed.: ¥115,000,000 ($1.1 million) / x90,000
12/10 - Thur.: ¥x85,000,000 ($0.8 million) / x60,000
12/11 - Fri.: ¥115,000,000 ($1.1 million) / x80,000
12/12 - Sat.: ¥588,408,200 ($5.7 million) / 407,286
12/13 - Sun.: ¥351,003,000 ($3.4 million) / 248,024
12/14 - Mon.: ¥120,000,000 ($1.2 million) / x85,000 *est.*

60-Day Cumulative Total: ¥30,409,307,700 ($290.1 million) / 22,624,385

Note: Mon.-Fri. are estimates (excluding Holiday Mondays), therefore adding up each day won't equal the actual total.

So you're basically saying that the unusualness of the DS was just helped along by the gifts, not that it really changed much? I think that's reasonable to say. Makes sense.

I mean, I wasn't saying anything is "fair" or not, I was just asking about the effect . Thanks for the input, I agree with both points. Yeah, the giveaways kind of acted like their own holidays, and the first ten days or so+ were their own Mugen train

Right, that's my presumption. If you would throw out all the giveaway weekends, I don't really think the result would be significantly different. It'd probably just be having regular weekend drops of like 20% or something versus the see-saw it's on where it goes from being roughly flat one weekend to dropping 30/35% the next. I think the strong weekdays are also evidence that it would have held well regardless of the giveaways with more consistent weekends, and likely have achieved a similar end result.

Also, @Corpse, I've heard you mention gifts many times, but it didn't seem so consistent. I guess it's fair to say that manga movies have more giveaways in general?

Edit: Never mind. I guess that's what you meant by "big fanbase".

Yeah, great point about the weekdays. And the seesaw is what made this so much fun, I think

Thanks

Yes. Films based on a popular manga/anime (or TV show, a lot of films in Japan are also based on TV shows) are more likely to have giveaway events since they have an established fanbase that'll make them a success for theaters (immediate boost in attendance), and turn an easy profit for the studio that spent the funds producing whatever the giveaway item is.

Also remember that movie theaters in Japan are largely owned and operated by the film distributors, too, so it works very well for them.

So I guess that they're using their "profits" to increase their profits, essentially.

Though, at the end of the run, I think it would be fun to figure out how much the giveaways "cost" altogether, and to see how that affects the total (huge) profit of all of this.

Usually anime-associated films have multiple giveaways, because their box office come from fans instead of general audience, where giveaway can boost box office significantly. It's not worth it to use giveaway on more gerenal films
And giveaway will certainly boost box office by a decent margin, the companys know it better than everyone else and they wouldn't do the giveaway if it cann't boost box office

Monday was Toho cinema day where tickets are cheaper in the largest cinema chain, and maybe some schools already started winter holiday because summer holiday was very short this year

Makes sense, thanks

Ah, that's what it was! I completely forgot about this.