But this has a few crucial advantages: Uno. It's rated PG-13. Dos. I may be wrong, but I don't think any film that opened to over 15 million has had a better multiplier in the last five years. And this did even better on video. Tres. EVERYONE knows about The Ring. At my highschool, it's about the only film that you can say you were scared of and not have to take any shit for it. Cuatro. No competition. Just look at how the once filled month of March had many big releases such as Sahara and A Sound of Thunder move because of this. I haven't heard this many people talk about a sequel since The Matrix Reloaded.